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Press release from Business Wire

Box Tops for Education® Town Hall Sparks Call-to-Action for Communities Nationwide

<p class='bwalignc'> <i>Steve Harvey and Susan L. Taylor Lead Forum on Education and Parental Involvement with Celebrity Panelists Monica, Tisha Campbell Martin and TLC's Chilli</i> </p>

Monday, February 27, 2012

Box Tops for Education® Town Hall Sparks Call-to-Action for Communities Nationwide14:13 EST Monday, February 27, 2012 MINNEAPOLIS (Business Wire) -- General Mills' Box Tops for Education program is encouraging parents, families and community members nationwide to take a more active role in supporting the future of our nation's youth by participating in a Town Hall discussion focused on education. Hosted and moderated by famed comedian, author and syndicated radio personality Steve Harvey and co-moderated by editor emeritus of Essence magazine Susan L. Taylor, the Box Tops for Education Town Hall takes place Thursday, March 15, at 7:00 p.m., in Atlanta, Georgia, at Morehouse College, one of the nation's most distinguished historically black colleges and universities. The Box Tops for Education Town Hall will unite parents, teachers, and community leaders in an effort to make a real impact on education in our nation's school systems. This exchange is intended to rally excitement and generate support in communities around the education of our youth. Prominent educators, celebrity moms, and other key community influencers will serve as panelists and lend their voices to rally behind Box Tops for Education, in an effort to spark dialogue and encourage community participation. Panelists include: Dr. Jacquelyn Jackson Fleming, president of LifeLearn Associates; Dr. Beverly D. Tatum, Spelman College President; Tommy Hillman, Box Tops for Education brand manager; Tisha Campbell-Martin, star from television series Martin and My Wife and Kids; Monica, Multi-Platinum Grammy Award winning singer/songwriter; and Chilli from five-time Grammy Award winning girl group TLC. The Box Tops for Education Town Hall comes as a result of school districts all over the country facing severe financial shortages, causing both students and teachers to work in conditions far below national standards. Box Tops recognized the need to facilitate a much needed dialogue about education that focuses on personal experiences, collaboration and finding solutions. “I have great confidence that this Town Hall event will provide a compelling conversation on the importance of a strong primary education and the impact that it has on a student's educational course,” says Tommy Hillman, brand manager, Box Tops for Education. “I am proud to be a part of something as transformative as this.” The Box Tops for Education Town Hall is a free event with advance registration required at www.btfe.com/townhall. For many schools, a program like Box Tops for Education can truly make an impact. To date, America's schools have earned more than $445 million through Box Tops for Education, with more than $67 million in 2011. The Town Hall will rally parents and community members to take action, but you can get a head start on your involvement with simple steps: 1.   Encourage your school to register in Box Tops for Education. Schools can earn up to $20,000 a year from the Box Tops for Education program – don't leave any money on the table this school year that could help fund resources for your child's education. 2. Box Tops can make a difference for your whole community. Rally your friends and family to get involved. Whether they have children in school or not, they can make a difference. 3. Become a Box Tops Coordinator. Coordinators directly impact the success of any Box Tops for Education program by communicating the program's benefits and process to families and staff, collecting the box tops and sending them in to be redeemed for cash. 4. Utilize your grocery list to earn cash for your child's school. Simply buy the products; clip the coupons; send the coupons to school and earn cash for the things your schools needs. Many participating brands such as Honey Nut Cheerios® cereal, Hamburger Helper® skillet meals and Cinnamon Toast Crunch® cereal are already household favorites. “We all have a responsibility to play a part in providing what our children need to live healthy and prosperous lives. As a mother it gives me great satisfaction to know Box Tops provides parents with a meaningful way to make a difference in their child's education,” says Grammy Award Winner, Monica. The Box Tops for Education Town Hall is sponsored by General Mills' brands Honey Nut Cheerios, Pillsbury® Egg Scrambles™ breakfast mix and Yoplait® Light yogurt. For additional details about Box Tops for Education programs log on to www.btfe.com and register for the Town Hall event at www.btfe.com/townhall. About Box Tops for Education The Box Tops for Education program offers parents easy, everyday ways to earn cash for their school. The program began in 1996, as more and more schools struggled to make ends meet. Each year enrolled schools receive a program kit to help them build their own comprehensive fundraising campaign. Most schools designate a program coordinator to develop ways to encourage parents, school staff and community members to clip Box Tops from participating products and bring them to school. After the collected Box Tops are sent in to General Mills, the school receives a check, equivalent to 10 cents for every Box Top redeemed to spend on anything they choose. Schools have used the cash from Box Tops for Education to purchase items such as computers and computer software, library books, art supplies and playground equipment. Support our kids' schools today at www.btfe.com. Fan Box Tops for Education on Facebook at www.facebook.com/BoxTopsforEducation Follow Box Tops for Education on Twitter at www.twitter.com/BTFE Learn more at YouTube Flowers Communications GroupAjana AdamsPhone: (312) 228-8823Email: aadams@flowerscomm.comorGeneral MillsIman JohnsonPhone: (763) 764-6494Email: iman.johnson@genmills.com