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Press release from GlobeNewswire (a Nasdaq OMX company)

Dollar General Launches "Our Pets. Our Heroes." Essay Contest

Monday, February 27, 2012

Dollar General Launches "Our Pets. Our Heroes." Essay Contest07:32 EST Monday, February 27, 2012GOODLETTSVILLE, Tenn., Feb. 27, 2012 (GLOBE NEWSWIRE) -- Dollar General is celebrating pets and their owners with the "Our Pets. Our Heroes." essay contest. The contest, which begins February 27 and ends on March 25, 2012, will award $5,000 grand prizes to four essay writers. "Pets are an important part of our customers' lives," said Todd Vasos, Dollar General's chief merchandising officer. "We're happy to offer pet lovers the opportunity to share their stories of special pets through the essay contest." Entries for the "Our Pets. Our Heroes." essay contest will be accepted in four categories, which are: Everyday Heroes – Stories about pets that have special qualities that make them heroes in their owner's eyes. Community Heroes – Stories about animals/pets that help to make their communities better, safer and more manageable. Heroic Acts – Stories about animals/pets that have committed a heroic act that helped to save or improve someone's life. Heroes To Pets – Stories about extraordinary people who devote their time to improving animal welfare. For official rules and to enter the contest, click and follow the instructions on the "Our Pets. Our Heroes." icon under the Ads and Promotions tab at www.dollargeneral.com. Participants can submit an essay with a minimum of 25 words and a maximum of 250 words that falls into one of the four categories. A grand prize winner in each category will receive $5,000. In addition, four $1,000 first prizes, and four $250 second prizes will be awarded. No purchase is necessary to enter or win. A purchase will not increase your chance of winning the essay contest. The essay contest is sponsored by Dollar General. Supporting partners include Nestle Purina, Mars Petcare US, Del Monte, Ainsworth Pet Nutrition and Sergeants Pet Care.About Dollar General Corporation Dollar General Corporation has been delivering value to shoppers for more than 70 years. Dollar General helps shoppers Save time. Save money. Every day!® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With more than 9,900 stores in 38 states, Dollar General has more retail locations than any retailer in America. In addition to high quality private brands, Dollar General sells products from America's most-trusted manufacturers such as Procter & Gamble, Kimberly-Clark, Unilever, Mars, Inc., Kellogg's, General Mills, Nabisco, Hanes, PepsiCo and Coca-Cola. Learn more about Dollar General at www.dollargeneral.com. This information was brought to you by Cision http://www.cisionwire.com http://www.cisionwire.com/dollar-general/r/dollar-general-launches--our-pets--our-heroes--essay-contest,c9225009 The following files are available for download: wkr0006.pdf PDFCONTACT: Tawn Earnest tearnest@dollargeneral.com 615-855-5209 Emily Weiss emweiss@dollargeneral.com 615-855-5210