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Press release from Business Wire

Avengers (and Pets) Assemble: PetSmart® and Marvel Entertainment Launch New Super Hero-Inspired Pet Collection

Tuesday, February 28, 2012

Avengers (and Pets) Assemble: PetSmart® and Marvel Entertainment Launch New Super Hero-Inspired Pet Collection11:02 EST Tuesday, February 28, 2012 PHOENIX (Business Wire) -- Evil-doers beware: PetSmart® (NASDAQ: PETM) and Marvel Entertainment, LLC, together with pet product innovator Fetch…for cool pets!, are getting pets ready to rescue with a limited-edition collection of Super Hero tees and toys launching this weekavailable exclusively at PetSmart stores and online at through April or while supplies last. Marvel Hulk t-shirt (Photo: Business Wire) “We're excited to work with Marvel on this limited-edition collection for the ‘heroes' of our lives- our pets- and continue to expand the lines of exclusive products available at PetSmart,” said Laurie Taylor, vice president of hardgoods for PetSmart. “With high-quality toys, apparel and accessories featuring Marvel Universe fan favorites, pet parents and pets are sure to have a ‘super' time.” The collection includes toys, apparel and accessories enabling pets to Bang! Pow! Boom! their way to super-powered playtime. Pet parents will have instant sidekicks with items such as the: Marvel Spider-Man Stunt Tee: A machine-washable, cotton-blend tee that proves your pet has Spider-Man talents with confidence-boosting slogan, “I do my own stunts.” Marvel Avengers Bandana: Printed with the Avengers emblem, this bandana is a lightweight, stylish, machine-washable accessory that's sure to make pets the heroes of the park. Marvel Captain America Tennis Balls: Stamped with the Captain America logo and shield, this two-pack of fetch-friendly toys has super-human durability. Marvel X-Men Frisbee: No leap is too high with one of these soar-inspiring Frisbees, which feature the X-Men emblem. Marvel Hulk Fist Tug Toy: With an easy-to-grip handle, this toy is great for your hero-in-training and saves dogs from boredom by offering a mighty fun tug battle. PetSmart is celebrating the arrival of these products with a “Superhero Sized Sweepstakes” February 27, 2012- April 30, 2012. The sweepstakes is available to PetSmart's Facebook fans at “Marvel Super Heroes are a family affair and, therefore, should include the family pet,” said Jamie Kampel, Director of Licensing, Marvel Entertainment. “As we continue to look to expand the presence of the Marvel brand to new product and retail venues, the pet category is a natural extension.” This limited-time Marvel collection builds upon a portfolio of products exclusive to PetSmart including Martha Stewart Pets™, GNC Pets™ and the recently announced Toys ‘R' Us Pets™ and Bret Michaels Pets Rock™. For more information about the Marvel collection available exclusively at PetSmart through April or while supplies last, visit About PetSmart PetSmart, Inc. (NASDAQ: PETM) is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. The company employs approximately 50,000 associates and operates more than 1,210 pet stores in the United States, Canada and Puerto Rico, over 189 in-store PetSmart® PetsHotel® dog and cat boarding facilities and is a leading online provider of pet supplies and pet care information ( PetSmart provides a broad range of competitively priced pet food and pet products; and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day CampSM day care services and pet adoption services. Since 1994, PetSmart Charities, Inc., an independent 501(c)(3) non-profit animal welfare organization and the largest funder of animal welfare efforts in North America, has provided more than $134 million in grants and programs benefiting animal welfare organizations. Through its in-store pet adoption partnership with PetSmart Charities®, PetSmart has helped save the lives of more than 4.7 million pets. Follow PetSmart on Twitter @PetSmartFind PetSmart on Facebook PetSmart on YouTube: About Marvel Entertainment, LCC Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information, visit Super Hero(es) is a co-owned registered trademark. About Fetch…for cool pets! Fetch…for cool pets! is the manufacturer of a variety of innovative dog and cat products. Pet Head™ is their most widely distributed specialty grooming brand sold in pet specialty stores, pet shops, and beauty salons all across America, Europe, Australia, Asia & the Middle East. Fetch has expanded into the pet oral care, aquarium accessories, as well as several other pet categories. Founded in 1982, Fetch…for cool pets! will continue to innovate with new product lines & brands as well as push the envelope on market reach. To learn more about Fetch please visit Photos/Multimedia Gallery Available: GolinHarris for PetSmartAnuradha Koli, 972-341-2578akoli@golinharris.comorPetSmart Media