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Press release from Business Wire

GameStop Joins the Fight to Take Earth Back with Mass Effect™ 3 Midnight Launch Events

Wednesday, February 29, 2012

GameStop Joins the Fight to Take Earth Back with Mass Effect™ 3 Midnight Launch Events17:30 EST Wednesday, February 29, 2012 GRAPEVINE, Texas (Business Wire) -- Gamers everywhere will prepare to team up with Commander Shepard in the fight to take Earth back when Mass Effect™ 3 hits store shelves in North America on March 6. In celebration of the game's launch, GameStop (NYSE: GME) today announced that more than 3,600 stores will host midnight events nationwide. Fans unable to attend the launch events will have an opportunity to participate and interact with the Mass Effect 3 development team virtually through the BioWare TV live stream which will broadcast midnight launch events directly from Edmonton, West Hollywood, Chicago and Boston. Fans who pre-order Mass Effect 3 at GameStop will receive exclusive bonus items including the N7 “Valkyrie” Assault Rifle and N7 “Defender” Armor. In addition, GameStop pre-order customers who purchase Mass Effect 3 between March 6 and March 11 will receive $50 off a Kinect Sensor, your special weapon to fight the Reapers. For details on GameStop's Mass Effect 3 midnight opening and promotions, including pre-order and trade-in bonuses, visit Mass Effect 3 arrives on the Xbox 360® videogame and entertainment system, PlayStation®3 computer entertainment system and PC in North America on March 6, 2012 and in Europe on March 9, 2012. For more information on Mass Effect 3 and the BioWare TV live stream, please visit, follow the game on Twitter at or "like" the game on Facebook at About GameStop Corp. GameStop Corp. (NYSE: GME), a Fortune 500 and S&P 500 company headquartered in Grapevine, Texas, is the world's largest multichannel video game retailer. GameStop's retail network and family of brands include 6,627 company-operated stores in 17 countries worldwide and online at The network also includes:, a leading browser-based game site; Game Informer(R) magazine, the leading multi-platform video game publication; Spawn Labs, a streaming technology company; and a digital PC game distribution platform available at General information on GameStop Corp. can be obtained at the company's corporate website. Follow GameStop on Twitter @ and find GameStop on Facebook @ Larine NixonGameStop