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Press release from Business Wire

Consumers Vote Two ConAgra Foods Products ‘Product of the Year'

Wednesday, February 29, 2012

Consumers Vote Two ConAgra Foods Products ‘Product of the Year'18:26 EST Wednesday, February 29, 2012 OMAHA, Neb. (Business Wire) -- ConAgra Foods, Inc. (NYSE: CAG) announced today that two of its products were named 2012 Products of the Year by the Consumer Survey of Product Innovation. In a survey of more than 50,000 American consumers conducted by global market research company TNS, Healthy Choice®Top Chef inspired Café Steamers® and Orville Redenbacher's® Pop Up Bowl® were selected as the best new products in the Frozen Foods and Snacks categories, respectively. All 22 winners accepted their awards last night at the Product of the Year awards ceremony in New York. “Winning two of the seven food categories at the 2012 Product of the Year Awards demonstrates that ConAgra Foods is a leader in developing innovative products that meet consumers' needs,” said Phil Lempert, the Supermarket Guru,® who serves as a consultant for ConAgra Foods and a partner with Product of the Year USA. Product of the Year endorsements bode well for Healthy Choice Top Chef inspired Café Steamers and Orville Redenbacher's Pop Up Bowl. According to a 2011 TNS survey, 60 percent of consumers said they would purchase a product recommended by 50,000 like-minded shoppers. Winning ConAgra Foods' brands plan to communicate the distinction to consumers via social media, their respective websites and in other consumer-facing communications. “The Product of the Year awards that our Healthy Choice and Orville Redenbacher's teams have received are a tribute to the creativity, passion and insight of everyone at ConAgra Foods who plays a role in the product development process,” said Al Bolles, executive vice president, Research, Quality & Innovation. “But the positive response of consumers is still the greatest endorsement we can receive.” Healthy Choice Top Chef inspired Café Steamers hit the shelves in October 2011. The line, in partnership with the Bravo hit show “Top Chef,” delivers such gourmet features as crisp vegetables, tender meats and perfectly al dente pastas — steamed to bring out the best of each ingredient. Healthy Choice Top Chef inspired Café Steamers come in 10 deliciously inspired recipes, including Chicken Margherita with Balsamic and Roasted Chicken Marsala with Mushrooms. Visit www.healthychoice.com to learn more about the Top Chef inspired Café Steamers and the more than 60 other varieties of Healthy Choice. Orville Redenbacher's Pop Up Bowl transformed packaging in the microwave popcorn category when it began appearing on store shelves in 2011. The bag pops into a bowl in the microwave, allowing for easier snacking, sharing and cleanup while still providing the same delicious flavor. See-through sides make it easier to know when the popcorn is done popping. As always, Orville Redenbacher's microwave popcorn is a good source of fiber, has zero trans-fat and is made with 100 percent whole grains. Visit www.orville.com for more information. ConAgra Foods, Inc., (NYSE: CAG) is one of North America's leading food companies. With brands in 97 percent of American households, ConAgra Foods provides some of America's long-time favorites. Consumers can find Chef Boyardee, Egg Beaters, Hebrew National, Hunt's Tomato Sauces and Ketchup, Marie Callender's, Orville Redenbacher's, PAM, Reddi-wip, Slim Jim Meat Sticks and Beef Jerky and many other ConAgra Foods brands in grocery, convenience, mass merchandise and club stores. ConAgra Foods operates ReadySetEat.com, an interactive recipe website that provides consumers with Easy Dinner Recipes and more. ConAgra Foods also has a strong business-to-business presence, supplying frozen potato and sweet potato products as well as other vegetable, spice and grain products to a variety of well-known restaurants, foodservice operators and commercial customers. For more information, please visit us at http://www.conagrafoods.com. ConAgra FoodsKaitlin Arntz, 402-305-0330kaitlin.arntz@conagrafoods.comwww.conagrafoods.com