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Press release from GlobeNewswire (a Nasdaq OMX company)

Spirit Airlines Partners With MyAssist to Deliver On-the-Go Concierge Services

Monday, March 05, 2012

Spirit Airlines Partners With MyAssist to Deliver On-the-Go Concierge Services08:55 EST Monday, March 05, 2012MIRAMAR, Fla. and STEVENS POINT, Wis., March 5, 2012 (GLOBE NEWSWIRE) -- Spirit Airlines (Nasdaq:SAVE) and MyAssist announced a partnership today to provide personal assistance and concierge services to Spirit Airlines customers. From trip-planning logistics, securing reservations and event tickets, to emergency assistance in a time of need, Spirit Concierge representatives are available to deliver a broad range of personal assistance services. Spirit Concierge costs $9.99 and is provided by MyAssist, the nation's premier personal assistance and concierge service provider.  "We want to offer consumers an additional array of value-added services to enhance their travel experience," said Spirit Airlines Senior Director of Sales Michael Pewther. "Spirit Concierge offers customers high-quality personal assistance available 24/7/365 throughout their entire trip experience at an affordable price." Spirit Concierge services are available online at www.spirit.com/concierge. Members can contact trained representatives with requests at anytime from anywhere around the world via email at spirit@myassist.com or by calling toll-free in North America (855) 307-8030 or (630) 541-0089. "We are pleased to be working with Spirit Airlines – innovators in the travel industry," said John Noel, president and CEO of MyAssist. "Spirit Concierge customers will benefit from the first-class customer service available around-the-clock from our trained experts." Spirit Concierge can be used to:Plan trip logistics: Up-to-the-minute travel and weather alerts Offer advice on local restaurants and make reservations Book tickets to local shows, sights, concerts, sports eventsEnsure stress-free travel: Rebook flights due to change-of-plans, other personal circumstances Reserve rental cars or airport pickups Help find lost items during travelHelp with medical needs while traveling: Locate a local pharmacy to refill a prescription Find the nearest doctor, hospital or urgent care facility Contact family members in case of an emergency Following are just a few real-life examples of the endless possibilities available with Spirit Concierge: When a son was looking to surprise his father with a flight in an old WWII fighter plane, MyAssist found two hangers that housed the aircraft and offered rides, and also found two upcoming air shows in the area where the customer was able to also ride the legendary P51 Mustang. Travel emergencies are another area of specialty. MyAssist found 4x4 SUVs to get customers to the airport during snowstorms when all other vehicles were stuck. MyAssist can also help customers run errands when thousands of miles away. A New York City business professional needed to find a rare text book for her son's college course. MyAssist not only found the book at the right price, but arranged for a courier service to pick up and deliver the book to the customer's son in southern California on the same day.About MyAssist™ Guidance, support and assistance – with anything, at anytime, from anywhere: That's MyAssist™, a unique live-agent personal assistance and concierge service for individuals and companies from the Noel Group. MyAssist was created by John Noel, founder of travel-insurance giant TravelGuard, to provide individuals and organizations around-the-clock access to experts in travel and reservation services, online research, emergency services, and medical assistance. Companies can private label MyAssist to create a competitive advantage through innovative customer service. Learn more about MyAssist at myassist.com.About Spirit Airlines Spirit Airlines (Nasdaq:SAVE) empowers customers to save money on air travel by offering ultra low base fares with a range of optional services for a fee, allowing customers the freedom to choose only the extras they value. This innovative approach grows the traveling market and stimulates new economic activity while creating new jobs. Spirit's modern fleet, configuration and other innovations enable Spirit to burn less fuel per seat than competitors, making Spirit one of the most environmentally-friendly U.S. carriers. Spirit's all-Airbus fleet currently operates more than 190 daily flights to over 45 destinations throughout the U.S., Latin America and Caribbean. Visit Spirit at www.spirit.com.MyAssist is a trademark of The Noel Group. All other trademarks belong to their respective owners.MEDIA NOTE: Spirit aircraft photos and video b-roll are available in the press room section of spirit.com at http://www.spirit.com/Pressrelease.aspx. The Spirit Airlines logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=9737CONTACT: Spirit Airlines Media Contacts: Misty Pinson Director, Corporate Communications misty.pinson@spirit.com 954-628-4827/cell 954-918-9432 Manuel Jaquez Senior Manager Commercial - Latin America manuel.jaquez@spirit.com 954-628-4898 MyAssist Media Contact: Brad Rutta Director of Marketing brutta@myassist.com 715-346-1834/mobile 715-326-0576