The Globe and Mail

Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Globe Investor

News Sources

Take control of your investments with the latest investing news and analysis

Press release from Business Wire

Pitney Bowes Rewards Customer for Demonstrating Social Consciousness Using Connect+ Printer

<p class='bwalignc'> <i><b>Connect for a Cause</b></i><b> program gets green light for second year</b> </p>

Wednesday, March 07, 2012

Pitney Bowes Rewards Customer for Demonstrating Social Consciousness Using Connect+ Printer09:12 EST Wednesday, March 07, 2012 STAMFORD, Conn. (Business Wire) -- Through the simple of act of adding a color logo to thousands of envelopes using a Connect+ printer, a Chicago-based insurance company will be able to contribute $1,000 to its favorite charity, courtesy of Pitney Bowes Inc. (NYSE: PBI). Unique Insurance Company was named winner of Pitney Bowes's Connect for a Cause contest having printed the most logos of select national charities on their regular mailings last year. Unique Insurance was among more than 300 Connect+ users who participated in the trial program, printing more than 6,000 non-profit logos on its envelopes, more than any other participant. The program gives small and medium-sized businesses a simple way to help charitable causes by helping to raise awareness and increase funding from the exposure. . “Connect for a Cause was a very novel idea we first introduced last summer to our customers,” said Chris Giles, vice president, Mail Finishing, Pitney Bowes. “We have clearly seen some good success early on with some of our customers embracing the ability to support a national charity on their mailings using the Connect+ full color printing feature to easily print any logo to the outside of an envelope. We plan to extend this program going forward. For our customer who generated the most impressions last year, Pitney Bowes is making a donation in their name to their favorite charity. Everyone benefits.” “We decided to have our donation go to the Children's Memorial Hospital because they are in the midst of moving to a state-of-the-art-facility in downtown Chicago and they are known for doing great things,” said Julie Bronski, of Chicago-based Unique Insurance Company. The company installed the Connect+ printer early last year and was shown the feature that allows a personalized message to be printed on the envelope which we found intriguing. “When we heard of the contest, our mailroom staff saw it as a fun feature to work with, especially because they are very social responsibility-minded. They were happy to be able to do something for a good cause,” Bronski said. The company plans to continue using the feature both to continue to print logos of charitable causes and create custom messages related to their business. Last year, National Parks and Recreation, Reading is Fundamental (RIF), and Toys for Tots were downloaded to the Connect+ database for use. Giles announced the program will run again in 2012 with additional national charities being planned to be added to the selection. “We welcome any registered charity to contact us to be included in the program,” Giles added. The program enables Pitney Bowes Connect+ customers nationwide to help raise awareness for national charities through program. The customer delivering the most messages will again receive $1,000 from Pitney Bowes to donate to the charity of its choice. The program qualification period will be released later this year.” Pitney Bowes has more than 10,000 customers who use the Connect+ ™ Customer Communications Series that enables mailers to print high-resolution graphics, QR codes and messages in full color on the outside of the envelope on demand. Through embedded technology, the logos and messaging for a national charity are made easily available for Connect+ customers to print on the outside of envelopes as they print throughout the month which will provide much needed visibility to the cause. About Pitney Bowes: Delivering more than 90 years of innovation, Pitney Bowes provides software, hardware and services that integrate physical and digital communications channels. Long known for making its customers more productive, Pitney Bowes is increasingly helping other companies grow their business through advanced customer communications management. Pitney Bowes is a $5.3 billion company and employs more than 29,000 worldwide. Pitney Bowes: Every connection is a new opportunity™. www.pb.com/ Pitney Bowes Inc.Barbara HannanManager, External Communications203-351-7467 office203-828-7656 mobilebarbara.hannan@pb.com