Press release from Business Wire
Season Two of “Macy's Million Dollar Makeover with Clinton Kelly” Airs April 17 on TLC
<p class='bwalignc'> <i>The retailer launches “One Million Makeovers” in stores across the country beginning March 6</i> </p>
Wednesday, March 07, 2012
Season Two of “Macy's Million Dollar Makeover with Clinton Kelly” Airs April 17 on TLC10:36 EST Wednesday, March 07, 2012
NEW YORK (Business Wire) -- Season Two of “Macy's Million Dollar Makeover with Clinton Kelly” is
underway, and this year's life-changing experience airs Tuesday, April
17 at 7/6c on TLC. The program will take viewers on an exciting and
emotional journey, focusing on three entrepreneurs who are looking to
make their professional dreams a reality in one of three areas: fashion,
food or home. Macy's Million Dollar Makeover offers them each a shot at
$1 million during a fast-paced hour on TLC in April, but fans can join
the excitement starting March 6 when Macy's and Estée Lauder present
“One Million Makeovers” in stores across the country.
Macy's Million Dollar Makeover with Clinton Kelly (Photo: Business Wire)
“Last year's surprise reveal of our Million Dollar Makeover winner was a
thrilling moment, and we're excited to take this program to the next
level by sharing the experience with television viewers across the
country,” said Martine Reardon, Macy's chief marketing officer. “This
year we've introduced an exciting in-store experience for Macy's
customers, inviting them to receive their very own beauty makeover as
part of our ‘One Million Makeovers' initiative.”
The "Macy's Million Dollar Makeover with Clinton Kelly" call for
applications at facebook.com/macys took place Jan. 3 through Jan. 31.
After “liking” Macy's Facebook page, applicants submitted either a short
video or essay and photos about their professional goals and aspirations
in one of the highlighted areas of fashion, food or home. Following the
entry period, three applicants were selected to move on to the next
round, with the final winner to be revealed to America on TLC.
Beginning March 6 through July 31, Macy's and Estée Lauder are giving
away “One Million Makeovers.” Customers can stop by any Macy's Estée
Lauder counter to be part of America's biggest beauty makeover ever and
receive a free makeover through a private consultation with a beauty
advisor. While beauty consultations are offered to customers on a
regular basis, Macy's and Estée Lauder are excited to offer one million
makeovers this spring. There is no appointment or purchase necessary.
“Macy's Million Dollar Makeover with Clinton Kelly” was open to legal
residents of the United States who are 18 years of age or older.
About Macy's
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers
fashion and affordable luxury to customers at more than 800 locations in
45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores
and macys.com offer distinctive assortments including the most desired
family of exclusive and fashion brands for him, her and home. Macy's is
known for such epic events as Macy's 4th of July Fireworks®
and the Macy's Thanksgiving Day Parade®, as well as
spectacular fashion shows, culinary events, flower shows and celebrity
appearances. Building on a 150-year tradition, Macy's helps strengthen
communities by supporting local and national charities that make a
difference in the lives of our customers.
About TLC
TLC is a global brand that celebrates extraordinary people and relatable
life moments through innovative nonfiction programming. A top 10 cable
network in key female demos, TLC has built successful franchises around
the Cake Boss and Say Yes to the Dress brands. In 2011, TLC had 28
series averaging 1.0 million P2+ viewers or more including Sister Wives,
My Strange Addiction, Extreme Couponing, Toddlers & Tiaras, NY Ink, 19
Kids and Counting, and What Not To Wear.
TLC is available in more than 99 million homes in the US and 75 million
households in 34 countries internationally. A destination online,
TLC.com offers in-depth fan sites, exclusive video content, and original
editorial covering style, home, food, and more. Fans can also interact
with TLC via On Demand services, on mobile platforms, including an
iPhone App, and through social media such as Facebook or @TLC on
Twitter. TLC is part of Discovery Communications (NASDAQ: DISCA, DISCB,
DISCK), the world's number one nonfiction media company reaching more
than 1.5 billion cumulative subscribers in over 210 countries and
territories.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50195735&lang=en
Macy'sJulie Strider, 646-429-5213julie.strider@macys.comorAlison
Kmiotek, 646-429-7449alison.kmiotek@macys.com
