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Press release from PR Newswire

CEVA Extends Bluetooth Portfolio With Bluetooth 4.0 IP

Wednesday, March 07, 2012

CEVA Extends Bluetooth Portfolio With Bluetooth 4.0 IP07:00 EST Wednesday, March 07, 2012Low energy CEVA-Bluetooth 4.0 licensable IP targets cost-efficient, single and dual mode applicationsMOUNTAIN VIEW, Calif., March 7, 2012 /PRNewswire/ -- CEVA, Inc. (NASDAQ: CEVA); (LSE: CVA), the leading licensor of silicon intellectual property (SIP) platform solutions and DSP cores, today announced the availability of its low energy CEVA-Bluetooth 4.0 IP, for both single mode and dual mode applications. Building on more than a decade of experience in designing and licensing Bluetooth® technology for embedded applications, CEVA-Bluetooth 4.0 extends the existing CEVA-Bluetooth IP product line, which has shipped in millions of handsets, consumer electronics and automotive products.CEVA-Bluetooth 4.0 incorporates Bluetooth Low Energy (BLE) functionality, significantly expanding the addressable market for Bluetooth connectivity to include a wide range of smaller, cost-efficient applications previously limited by the power consumption of older Bluetooth standards. CEVA-Bluetooth 4.0 is available both as Single Mode IP (CEVA-Bluetooth 4.0.SM) and Dual Mode IP (CEVA-Bluetooth 4.0.DM). CEVA-Bluetooth 4.0.SM is aimed at Bluetooth Smart products which require optimized Bluetooth Low Energy single mode operation for low rate data links. Typical applications include body-wear sensor products for medical and sports, toys, environment sensors, active shutter 3DTV glasses and other machine?to-machine communications. CEVA-Bluetooth 4.0.DM is primarily aimed at next-generation, multi-radio connectivity chips for Bluetooth Smart Ready products. These products require both classic Bluetooth and Low Energy Bluetooth co-existing with other wireless functionality such FM, Wi-Fi and GPS, as is typical in smartphones, tablets and other mobile computing platforms.Aviv Malinovitch, vice president of operations at CEVA, stated: "Bluetooth 4.0 technology brings with it a whole new realm of products and applications where Bluetooth connectivity can be adopted, across consumer, medical, environmental and industrial markets. Our new CEVA-Bluetooth 4.0 IP is ideal for these low-cost embedded applications, delivering outstanding performance at lowest power consumption. Our customer interactions and interoperability demonstrations at recent UnPlugFests have resulted in very positive feedback for our newest Bluetooth IP and we are pleased to announce its availability for licensing today."About CEVA-BluetoothCEVA-Bluetooth IP consists of RTL baseband hardware coupled with an ANSI C Controller software stack and an optional Bluetooth Smart Host software stack. Designed for flexibility, portability and configurability, it is ideal for integration into a wide range of embedded applications. The IP has fully-gated clock operation for low power, and employs standard interfaces such as AMBA (for the processor hardware interface), BlueRF (for the radio hardware interface), and HCI (for the Host software interface). See www.ceva-dsp.com/CEVA-Bluetooth.html for further details.About CEVA, Inc.CEVA is the world's leading licensor of silicon intellectual property (SIP) DSP cores and platform solutions for the mobile handset, portable and consumer electronics markets. CEVA's IP portfolio includes comprehensive technologies for cellular baseband (2G / 3G / 4G), multimedia (HD video, Image Signal Processing (ISP) and HD audio), voice over packet (VoP), Bluetooth, Serial Attached SCSI (SAS) and Serial ATA (SATA). In 2011, CEVA's IP was shipped in over 1 billion devices, powering handsets from 7 out of the top 8 handset OEMs, including Nokia, Samsung, LG, Motorola, Sony and ZTE. Today, more than 40% of handsets shipped worldwide are powered by a CEVA DSP core. For more information, visit www.ceva-dsp.com. Follow CEVA on twitter at www.twitter.com/cevadsp.SOURCE CEVA, Inc.For further information: Richard Kingston of CEVA, Inc., +1-650-417-7976, richard.kingston@ceva-dsp.com; or Mike Sottak of Wired Island, Ltd., +1-408-876-4418, mike@wiredislandpr.com