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Press release from Business Wire

New Calorie Count Premium Service Offers Expert, One-on-One Nutrition Guidance and Support from Registered Dietitians

<p class='bwalignc'> <i><b>The About Group's First Paid Service Enhances Calorie Count's Online Community</b></i> </p>

Wednesday, March 14, 2012

New Calorie Count Premium Service Offers Expert, One-on-One Nutrition Guidance and Support from Registered Dietitians09:45 EDT Wednesday, March 14, 2012 NEW YORK (Business Wire) -- Calorie Count (www.caloriecount.com), a free award-winning health and wellness Web site with more than 3.7 million members, has launched a Premium Service, which enables subscribers to more effectively reach their nutritional goals through expert personalized nutrition advice and support from registered dietitians. The first paid service offered by The New York Times Company's About Group, Calorie Count's Premium Service bridges the gap between valuable free, automated services like those Calorie Count will continue to offer and well-known but expensive diet plans. With subscriptions ranging from $9.99 to $29.99 per month, the Premium Service is designed to enable more online users to have affordable access to expert nutrition advice and support. The Premium Service is an enhancement to Calorie Camp, Calorie Count's interactive and educational healthy lifestyle social network launched in December 2011. Calorie Camp members can set specific nutrition and wellness goals, track and share their daily food logs, and receive support and feedback from the Calorie Count community. Building upon Calorie Camp's free functionality and support from the community, the Premium Service connects subscribers with a designated dietitian, who will review the member's eating behaviors and food logging and offer personalized, ongoing nutritional guidance based on the user's specific needs. “For years, Calorie Count has given consumers the power to change their health and lifestyles by providing tools, knowledge and support from our highly-engaged community,” said Igor Lebovic, co-founder, CalorieCount.com. “Now, by combining our existing free online tools with the efficiency of communication through the Web, we can offer our members access to expert feedback in a price range that's accessible for people who could not previously afford to work with a nutrition professional.” Calorie Count's Premium Service has monthly subscriptions for three levels of access: Premium Lite – $9.99: Subscribers receive daily feedback on all submitted food logs and reports. Premium Standard – $19.99: In addition to feedback on all submitted food reports, subscribers receive an initial health assessment to set personal and Calorie Camp goals, and a weekly check-in with a dietitian to evaluate behaviors and receive expert recommendations for change. Premium Plus – $29.99: Incorporates all of the elements of the first two levels, and also allows subscribers to ask questions and receive expert guidance at any time through a direct messaging service. “Our Calorie Count community members are truly an inspiration. As a registered dietitian, there's no greater joy for me than to see them take control of their health and well-being,” added Rachel Berman, director of nutrition for CalorieCount.com. “Even the most conscientious dieter needs support and guidance. Our new Premium Service will enhance the online community by connecting us more directly with our members.” Calorie Count's Premium Service is the latest product in Calorie Count's growing lineup of healthy-living tools, created to aid members as they monitor their wellness goals, seek expert nutritional advice and interact with other members of Calorie Count's engaged community. Most recently, Calorie Count launched its first app for iPad, designed to help members easily and quickly track their progress with tools that take full advantage of the iPad's unique functionality. For more information and to become a member, visit www.caloriecount.com. To download the iPad app or other free mobile applications created by Calorie Count, visit caloriecount.com/mobile. To learn more about Calorie Count's social networking platform, Calorie Camp, visit http://caloriecount.about.com/calcamp/join. Follow Calorie Count on Facebook and Twitter. About The About Group The About Group comprises the Web sites About.com, ConsumerSearch.com and CalorieCount.com. About.com is a valuable platform for content that helps users solve the large and small needs of everyday life. ConsumerSearch.com analyzes expert and user-generated consumer product reviews and recommends the best products to purchase based on the findings. CalorieCount.com is an online resource that helps users solve the everyday challenges of losing weight and living a healthy lifestyle. About The New York Times Company The New York Times Company (NYSE: NYT), a leading global, multimedia news and information company with 2011 revenues of $2.3 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, NYTimes.com, BostonGlobe.com, Boston.com, About.com and related properties. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment. The New York Times CompanyKristin Mason, 212-204-1984kmason@about.comorMeredith Worsham, 212-204-2617mworsham@about.com