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Press release from Marketwire

Giant Tiger Store to ROAR Into Swift Current, Saskatchewan

Wednesday, March 14, 2012

Giant Tiger Store to ROAR Into Swift Current, Saskatchewan14:05 EDT Wednesday, March 14, 2012WINNIPEG, MANITOBA--(Marketwire - March 14, 2012) - The North West Company Inc. ("NWC" or "North West") (TSX:NWC) today officially announced plans to open its newest Giant Tiger store in Swift Current, Saskatchewan. This will be NWC's ninth store in Saskatchewan following the successful opening of its first Regina store in 2003. The 19,000 square foot Swift Current store is scheduled to open on March 17, 2012 at 1150 Central Avenue North, Unit 1680. "We're very pleased to be opening a Giant Tiger all-Canadian discount store in Swift Current," said Edward Kennedy, President and CEO of The North West Company Inc. "We have received a terrific response from Saskatchewan shoppers ever since our first store opening in the province nine years ago and we're confident that our new Swift Current store will be a great addition to shopping choices in the community and surrounding area. We commit to bringing shoppers the same convenience and outstanding selection of food, fashion merchandise, everyday products and low prices that they have come to expect from us at all of the western Canada Giant Tiger stores.""We are all very excited about our newest location in Swift Current," says Andy Gross, President and CEO of Ottawa-based Giant Tiger Stores Limited. "Customers in and around Swift Current will find us to be an affordable and convenient destination for fashion clothing, groceries and everyday basic needs. Your new Giant Tiger, your all-Canadian family discount store, will be a clean, neat, bright, friendly, and fun place to shop. We have everyday low prices and great values on current fashions and footwear for the entire family. We also carry groceries, frozen food and dairy products along with great home decorating items, health and beauty products and cleaning items. Our customers tell us that shopping at Giant Tiger is like a "Treasure Hunt" because of the incredible new merchandise arriving daily and the unexpected Great Deals they find in store every time they visit," says Gross. Giant Tiger has a buying office in Montreal, Canada's fashion capital. Clothes to keep you dressed in style will arrive at the store every day of the year. At Giant Tiger, each store has control over the merchandise that is purchased to best suit the needs of its community. "You'll find that the identical quality fashion items offered by the major chain stores are sold at Giant Tiger at remarkably lower prices," says Gross. The North West Company Inc. and Giant Tiger have a Master Franchise Agreement which grants NWC the right to open and operate Giant Tiger stores in western Canada.Giant Tiger, Canada's leading junior discount store chain, was established in 1961 in Ottawa and has grown to 205 locations in Ontario, Quebec, New Brunswick, Nova Scotia, Manitoba, Alberta, Saskatchewan and British Columbia. Giant Tiger Stores Limited is a privately held company.The North West Company is a leading retailer of food and everyday products and services to rural communities and urban neighbourhoods in Canada, Alaska, the South Pacific and the Caribbean. North West operates 229 stores under the trading names Northern, NorthMart, Giant Tiger, AC Value Center and Cost-U-Less. FOR FURTHER INFORMATION PLEASE CONTACT: Edward KennedyThe North West Company Inc.President and CEO204-934-1482204-934-1317 (FAX)ekennedy@northwest.cawww.northwest.caORAndy GrossGiant Tiger Stores LimitedPresident and CEO613-521-8222613-521-4474 (FAX)agross@gianttiger.comwww.gianttiger.com