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Press release from Business Wire

Green Giant: The Secret's in the Steam

<p class='bwalignc'> <i>Green Giant</i><sup><i>®</i></sup><i> SteamCrisp</i><sup>®</sup><i> corn puts 100 percent natural, perfectly steamed corn in your pantry with less packaging</i> </p>

Thursday, March 15, 2012

Green Giant: The Secret's in the Steam08:13 EDT Thursday, March 15, 2012 MINNEAPOLIS (Business Wire) -- Enjoy the delicious flavor of corn all year long with Green Giant SteamCrisp canned corn. SteamCrisp corn is 100% natural and perfectly steam-cooked in the can. The SteamCrisp vacuum-packing technology offers the same amount of corn as our standard can of corn with less water and less packaging, so it's easier on the environment and takes up less pantry space. SteamCrisp hits store shelves nationwide in March. Green Giant SteamCrisp technology creates perfectly steamed, great tasting corn that can be a part of any meal. SteamCrisp corn is available in nine varieties including Niblets. (Photo: General Mills) “Green Giant has spent the last century putting nutritious vegetables on American tables, and freshness continues to be a high priority,” says Andy Kroll, Marketing Manager for Green Giant. “Green Giant farmers pick SteamCrisp corn at the pinnacle of freshness, then our unique steam-canning process helps maximize flavor.” Steamed to Perfection It doesn't take long for fresh vegetables to lose some of their essential nutrients so it makes sense that the older fresh vegetables are, the more likely it is they've lost some of that goodness. Not so with Green Giant SteamCrisp. Green Giant picks its corn at its peak, then steams that corn (in the can) quickly, to preserve the simple goodness nature intended. Green Giant SteamCrisp technology creates perfectly steamed, great tasting corn that can be a part of any meal, any time. Offering the perfect way to enjoy the delicious taste of corn, SteamCrisp corn is available in 11 oz cans and nine varieties, including: Niblets® Extra Sweet Niblets® Niblets® No Salt Added White Shoepeg Corn Super Sweet Yellow & White Corn White Super Sweet Mexicorn® Southwestern Style Corn Chipotle White Corn Green Giant SteamCrisp corn makes the ideal addition to your favorite recipes like Quick Southwestern Corn Salsa, Southwest Chicken Pasta Salad, Southwest Mac and Cheese and Chicken Burritos. For these recipes and more, visit www.GreenGiant.com. Green Giant joins Box Tops for Education® Program To help parents and students earn money for their schools Green Giant has added a Box Top coupon to most of its canned vegetables. After the collected Box Tops are sent in to General Mills from a participating school, the participating school receives a check, equivalent to 10 cents for every Box Top redeemed. Green Giant joins more than 240 Box Tops for Education® brands, including Cheerios®, Betty Crocker®, Pillsbury®, Kleenex® Ziploc®, Hefty®, Juicy Juice®, Avery®, Land'O Lakes®, Brita®, Hanes® and Boise®. Learn about more ways to earn cash for schools at www.btfe.com. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50204941&lang=en General MillsMelissa Levy, 763-764-6572Melissa.Levy@genmills.comorExley Public RelationsMary Jo Exley, 952-835-1306mj@exleypr.com