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Press release from Business Wire

JAKKS Pacific Awarded “Vendor of the Year” by Toys“R”Us, Canada

<p class='bwalignc'> <i>Evaughn Moffat, Account Manager for JAKKS Canada, was honored with “Account Manager of the Year” Award</i> </p>

Monday, March 19, 2012

JAKKS Pacific Awarded “Vendor of the Year” by Toys“R”Us, Canada06:30 EDT Monday, March 19, 2012 MALIBU, Calif. (Business Wire) -- Leading U.S. toy and consumer products company, JAKKS Pacific, Inc. (Nasdaq: JAKK), announced today that the Company's Canadian Sales Division received the “Vendor of the Year” Award for the second consecutive year from Toys“R”Us, Canada. Toys“R”Us, Canada also honored Evaughn Moffat, Account Manager for JAKKS Canada, with a prestigious “Account Manager of the Year” Award. “We accept the 'Vendor of the Year Award' from Toys“R”Us, Canada with gratitude and honor,” said Steve Morris, Senior Vice President, JAKKS Pacific Canada. “We especially have a deep sense of pride that Evaughn Moffat, our very own team member, received an “Account Manager of the Year” Award. Evaughn is a shining example of the outstanding dedication and service that our entire JAKKS Pacific team provides to our customers.” Morris continued, “We truly believe that the many years of partnership between JAKKS Pacific and Toys“R”Us has been instrumental in the success of both companies. We are dedicated to working with them to bring innovative products to children around the world.” The Toys“R”Us, Canada “Vendor of the Year” Award is presented annually to business partners whose loyalty, commitment and dedication have helped the Company become a resource for kids, families and fun. This is the second consecutive year that JAKKS Canadian Sales Division has received a Toys“R”Us, Canada “Vendor of the Year” Award. About JAKKS Pacific, Inc. JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys and consumer products with a wide range of products that feature popular brands and children's toy licenses. JAKKS' diverse portfolio includes Action Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products, Infant/Pre-School, Construction Toys, Ride-On Vehicles, Wagons, Inflatable Environments and Tents, and Pet Toys sold under various proprietary brands including JAKKS Pacific®, Creative Designs International™, Road Champs®, Funnoodle®, JAKKS Pets™, Plug It In & Play TV Games™, Kids Only!™, Tollytots®, Disguise® and Moose Mountain®. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Nickelodeon®, Warner Bros.®, Ultimate Fighting Championship®, Hello Kitty®, Graco®, Cabbage Patch Kids® and Pokémon®. www.jakks.com This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. © 2012 JAKKS Pacific, Inc. All rights reserved. JAKKS Pacific, Inc.Anne-Marie Feliciano, (310) 455-6245Anne-marief@jakks.net