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Press release from Business Wire

JAKKS Pacific's Disguise Halloween Division Awarded “Vendor of the Year” By Toys“R”Us

Monday, March 19, 2012

JAKKS Pacific's Disguise Halloween Division Awarded “Vendor of the Year” By Toys“R”Us06:30 EDT Monday, March 19, 2012 MALIBU, Calif. (Business Wire) -- Disguise, Inc., the Halloween costume division of leading U.S. toy and consumer products company, JAKKS Pacific, Inc. was awarded the “Vendor of the Year” Award from Toys“R”Us. The nation's largest toy retailer recognized Disguise for excellence in its Halloween costume and accessories offerings in 2011. “We are extremely honored to receive the “Vendor of the Year” Award from Toys“R”Us and to be recognized for the high level of creative talent here at Disguise,” said Joe Anton, President, Disguise, Inc. “The collaborative efforts of the Disguise and Toys“R”Us teams is the basis of our success and we look forward to continue working together to put Disguise costumes into families' wardrobes for many more Halloween seasons to come.” The Toys“R”Us “Vendor of the Year Award” is presented annually to business partners whose loyalty, commitment and dedication have helped the company become a resource for kids, families and fun. About JAKKS Pacific, Inc. JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys and consumer products with a wide range of products that feature popular brands and children's toy licenses. JAKKS' diverse portfolio includes Action Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products, Infant/Pre-School, Construction Toys, Ride-On Vehicles, Wagons, Inflatable Environments and Tents, and Pet Toys sold under various proprietary brands including JAKKS Pacific®, Creative Designs International™, Road Champs®, Funnoodle®, JAKKS Pets™, Plug It In & Play TV Games™, Kids Only!™, Tollytots®, Disguise® and Moose Mountain®. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Nickelodeon®, Warner Bros.®, Ultimate Fighting Championship®, Hello Kitty®, Graco®, Cabbage Patch Kids® and Pokémon®. www.jakks.com This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. © 2012 JAKKS Pacific, Inc. All rights reserved. JAKKS Pacific, Inc.Anne-Marie Feliciano, 310-455-6245Anne-marief@jakks.net