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comScore Media Metrix Ranks Top 50 U.S. Web Properties for February 2012

Wednesday, March 21, 2012

comScore Media Metrix Ranks Top 50 U.S. Web Properties for February 201214:16 EDT Wednesday, March 21, 2012Lovestruck Americans Browse and Shop Online for Valentine's Day Super Bowl Commercials Drive Traffic to Auto Maker SitesRESTON, Va., March 21, 2012 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for February 2012 based on data from the comScore Media Metrix service. Valentine's Day had Americans searching the web for flowers, jewelry and just the right e-card for their loved ones. The highly anticipated Super Bowl XLVI drove traffic to a few key advertisers' websites, with especially strong growth seen on Auto Manufacturer sites. (Logo: http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO) "Valentine's Day and the Super Bowl seemed to be the driving forces behind much of the online activity in February as Americans browsed romantic gifts and checked out Super Bowl advertisers' websites, especially auto makers," said Jeff Hackett, executive vice president of comScore. "In addition, Tax sites posted another month of gains as the filing deadline drew nearer."Cupid Strikes Web UsersValentine's Day sparked millions to visit Flowers, Gifts and Greetings sites in early February, with the category rising 28 percent to 29.3 million visitors. Traffic to ProFlowers.com surged 394 percent to the #1 position with 5.4 million visitors, followed by AmericanGreetings Property with 4.6 million (up 20 percent), Gifts.com with 3.6 million and 1-800-Flowers.com, Inc. with 2.5 million (up 103 percent). FTD.com drew 1.9 million visitors (up 204 percent), while PartyCity.com drew 1.8 million (up 9 percent). E-card sites helped millions send Valentine's Day greetings to loved ones. The category spiked 13 percent in February to 21.5 million visitors. Evite.com ranked at the top of the category with 6.9 million visitors, followed by AG Interactive with 3.4 million (up 37 percent), MyFunCards.com with 2.8 million (up 42 percent), 123Greetings.com with 2.4 million (up 32 percent) and SomeEcards.com with 2.4 million (up 85 percent). Jewelry, Luxury Goods and Accessories sites also saw a Valentine's Day boost as the category grew 4 percent to 21.3 million visitors, led by 6PM.com with 2.9 million visitors (up 26 percent). Coach.com ranked second with 1.7 million (up 15 percent), followed by Zale Corporation with 1.6 million (up 10 percent), Kay Jewelers with 1.2 million (up 50 percent) and BradfordExchange.com with 1.1 million (up 5 percent). Auto Maker Sites Score during Super BowlAuto Manufacturer ads during the Super Bowl generated plenty of buzz and resulted in considerable gains for the category. More than 27 million people visited an Auto Manufacturer site, representing a gain of 17 percent versus January. Toyota led the pack with 6.4 million visitors (up 20 percent), followed by Honda with 5.1 million (up 42 percent), General Motors with 4.8 million (up 6 percent), Ford Motor Company with 4.2 million and Hyundai Kia Automotive Group with 3 million (up 51 percent). Chrysler, which had perhaps the most talked-about Super Bowl with Clint Eastwood's "Halftime in America," posted a 17-percent increase to rank sixth in the category with 2.7 million visitors.Tax Sites Continue to SwellTraffic to Tax sites continued to climb in February as more Americans prepared to file. More than 45 million visited the category, up 48 percent from January to rank as the fastest growing category for the third straight month.  Top 50 Properties Google Sites ranked as the #1 property in February with 186.6 million visitors, followed by Microsoft Sites with 174.4 million and Yahoo! Sites with 173.5 million. MySpace jumped 8 positions to rank #42 with 25.5 million visitors, while Yellowbook Network newly appeared on the list at #44 with 24.7 million visitors. Top 50 Ad Focus RankingGoogle Ad Network led the February Ad Focus ranking with a reach of 92.6 percent of Americans online, followed by AOL Advertising (84 percent), Yahoo! Network Plus (83.1 percent), AT&T AdWorks (82.1 percent) and Google (81.3 percent). Table 1comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)February 2012 vs. January 2012 Total U.S. ? Home, Work and University LocationsSource: comScore Media Metrix Total Unique Visitors (000)Jan-12Feb-12% ChangeRank by Unique VisitorsTotal Internet : Total Audience 220,154219,9880N/AHealthline6,10512,05397140IRS.GOV16,25925,0515443Pinterest.com11,71617,8055291Go Daddy Group5,0826,97837239ABC Television8,76611,03426152Interactive One5,5176,86524246The Mozilla Organization16,54219,7942077BuyCheapr.com8,58210,10118169Moguldom Digital Network8,4949,86016176Yum! Brands Inc.6,6967,61014219*Ranking based on the top 250 properties in February 2012. Excludes entities whose growth was primarily due to tagging through unified digital audience measurement.  Table 2comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.)February 2012 vs. January 2012Total U.S. ? Home, Work and University LocationsSource: comScore Media Metrix Total Unique Visitors (000)Jan-12Feb-12% ChangeTotal Internet : Total Audience 220,154219,9880Business/Finance ? Taxes30,71545,42548Retail ? Flowers/Gifts/Greetings22,97529,29528Automotive ? Manufacturer23,16327,15717Services ? e-cards19,10221,49813Travel ? Car Rental6,1976,81210Retail ? Computer Software54,08158,3978Community ? Green24,12025,5096Gambling ? Lotto/Sweepstakes21,93323,1586Business/Finance ? Online Trading10,38510,8845Retail ? Jewelry/Luxury Goods/Accessories20,51321,2934 Table 3 comScore Top 50 Properties (U.S.)February 2012Total U.S. ? Home, Work and University LocationsSource: comScore Media MetrixRankPropertyUnique Visitors(000) RankPropertyUnique Visitors(000) Total Internet : Total Audience 219,988    1Google Sites186,590 26Technorati Media37,2742Microsoft Sites174,405 27LinkedIn.com36,0553Yahoo! Sites173,539 28Adobe Sites34,0984Facebook.com158,745 29AT&T Interactive Network33,9365AOL, Inc.108,270 30NetShelter Technology Media33,5716Amazon Sites105,946 31Tribune Interactive32,2217Wikimedia Foundation Sites87,026 32ESPN31,7448Glam Media86,668 33Alloy Digital Network31,4619Ask Network83,673 34Disney Online31,14110Turner Digital80,026 35Fox News Digital Network30,67211Apple Inc.78,692 36Yelp.com30,58612CBS Interactive78,175 37Intuit29,84613Comcast NBCUniversal76,880 38Break Media29,80314New York Times Digital75,844 39Everyday Health27,92415Viacom Digital73,755 40Netflix.com27,35416eBay71,264 41The Washington Post Company25,75217Federated Media Publishing60,034 42Myspace25,46118Demand Media59,560 43IRS.GOV25,05119VEVO59,329 44Yellowbook Network24,68520Weather Channel, The55,301 45Internet Brands, Inc.24,67021craigslist, inc.52,766 46Liberty Media Holding Corporation24,40122Gannett Sites51,173 47Cox Enterprises Inc.23,92923Answers.com Sites44,677 48Scripps Networks Interactive Inc.23,90924Wal-Mart38,664 49Target Corporation23,90525Twitter.com38,434 50BuzzMedia23,876 Table 4comScore Ad Focus Ranking (U.S.)February 2012Total U.S. ? Home, Work and University LocationsSource: comScore Media MetrixRankPropertyUnique Visitors (000)% Reach RankPropertyUnique Visitors (000)% Reach Total Internet : Total Audience 219,988100.0     1Google Ad Network**203,81392.6 26Adconion Media Group**117,38453.42AOL Advertising**184,72184.0 27CPX Interactive**116,60853.03Yahoo! Network Plus**182,73683.1 28Undertone**115,73452.64AT&T AdWorks**180,68882.1 29Traffic Marketplace**108,28449.25Google178,83381.3 30AOL, Inc.108,27049.26ValueClick Networks**175,77179.9 31Meebo97,94944.5724/7 Real Media Global Web Alliance**175,22779.7 32Bing91,10641.48ShareThis175,00579.6 33Amazon.com*89,79540.89Yahoo! Sites173,53978.9 34Smowtion Ad Network**88,75440.310Microsoft Media Network US**170,52077.5 35Dedicated Media**86,91039.511Tribal Fusion**167,33576.1 36Wikipedia.org86,77539.412AdBrite**159,24772.4 37Glam Media86,66839.413Facebook.com158,74572.2 38Ask Network83,67338.014Casale Media - MediaNet**158,34472.0 39Kontera**83,44437.915Specific Media**157,50071.6 40Rocket Fuel**78,11135.516Collective Display**150,87168.6 41Technorati Media**74,96034.117AudienceScience**145,85966.3 42Windows Live71,21432.418PulsePoint**145,73366.2 43Monster Career Ad Network (CAN)**70,90932.219Cox Digital Solutions - Network**143,87265.4 44Redux Media Network**62,08328.220interclick**143,64965.3 45Federated Media Publishing60,03427.321Vibrant Media**143,11965.1 46About59,60927.122Burst Media**131,26659.7 47Demand Media59,56027.123YouTube.com*126,11857.3 48Weather Channel, The55,30125.124AdBlade Network**123,73856.2 49Brand.net Network**52,42423.825MSN123,42556.1 50MTV Networks Music52,14123.7Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in February. For instance, Yahoo! Sites was seen by 78.9 percent of the 220 million Internet users in February. * Entity has assigned some portion of traffic to other syndicated entities.** Denotes an advertising network.  About comScore Media MetrixcomScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.About comScore comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.SOURCE comScore, Inc.For further information: Stephanie Flosi of comScore, Inc., +1-312-777-8801, press@comscore.com