The Globe and Mail

Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Press release from Business Wire

Beat the Winter Blues with New Yoplait® Greek Coconut and Cherry Pomegranate Multipacks

<p class='bwalignc'> <i><b>Yoplait offers taste of the tropics as Americans reach their “winter blues” breaking point</b></i> </p>

Thursday, March 22, 2012

Beat the Winter Blues with New Yoplait® Greek Coconut and Cherry Pomegranate Multipacks08:06 EDT Thursday, March 22, 2012 MINNEAPOLIS (Business Wire) -- Imagine sitting on a beautiful white sandy beach, sipping from a coconut and staring blissfully at aquamarine waves. More than just having this image as a desktop background, many people this time of year are wishing they could turn this fantasy into reality. They've had enough of cold winter months and want to find a way to escape. To help beat these winter blues, Yoplait® Greek now offers people a taste of the tropics with its newest flavor offerings: Coconut and Cherry Pomegranate. Yoplait Greek's new flavors, Coconut and Cherry Pomegranate, offer delicious and fresh tropical flavors, combined with the thick and creamy texture. They come in convenient multipacks with four yogurt cups that are the perfect size for snacking (4 oz. each) and packed with 8 grams of protein each. (Photo: Business Wire) According to a recent survey, winter blues have hit their peak for the majority of Americans by March, with nearly half (43 percent) saying they feel cooped up during the winter months because they can't spend as much time outside. Short of booking a last minute vacation to the nearest island retreat, many may be asking how they can make it to the summer months. Some may even be considering extreme measures – of those surveyed, 13 percent said they would go so far as to lie on a pool chair in a parka just so their face could get some vitamin D! Fortunately, people don't have to practice arctic-style sunbathing to combat their cold weather cabin fever. Yoplait Greek's inspired new flavors, Coconut and Cherry Pomegranate, offer a delicious tropical escape in a convenient 4-pack. The delectable and fresh tropical flavors, combined with the thick and creamy texture of Yoplait Greek provide an indulgent and satisfying snacking experience. Yoplait Greek is also a healthy choice with two times the protein of regular yogurt* and only 110 calories per 4 oz. cup. That's good news, since nearly a third (31 percent) of those surveyed said they would like to eat or drink something tropical to escape the winter doldrums. Yoplait Greek provides a snacking solution that's easy to enjoy and helps bridge the gap between summer and winter. “During the winter months, many fall into the trap of making unhealthy snacking choices and not getting enough vitamin D because of all their time spent inside,” says Christina Meyer-Jax, Registered Dietician with the General Mills Bell Institute of Health and Nutrition. “With 8 grams of protein and only 110 calories, new Coconut and Cherry Pomegranate offer a great solution with the same benefits and important nutrients, like calcium and vitamin D that you've come to expect from Yoplait Greek.” Yoplait Greek Coconut and Cherry Pomegranate come in convenient multipacks with four yogurt cups that are the perfect size for snacking (4 oz.) and packed with 8 grams of protein each. Yoplait Greek now also offers its Blueberry flavor in convenient 4-packs in addition to its other original Greek flavor multipacks: Strawberry and Honey Vanilla. Yoplait Greek Cherry Pomegranate, Blueberry and Strawberry multipacks all contain delicious fruit on the bottom. Yoplait Greek is a delicious and creamy Greek yogurt, now available nationwide for a suggested retail price of $2.99 per 4-pack. For more information on Yoplait® Greek visit www.YoplaitGreek.com. * Yoplait Greek contains 12g of protein per 6 oz. versus regular non-Greek yogurt contains 5g of protein per 6 oz.Survey Methodology Yoplait Greek commissioned Opinion Research to conduct a national telephone survey of 1,015 American adults 18 years of age and older, in February 2012, to examine how people are impacted by the “winter blues.” The margin of error for a sample of this size is ±3%. About General Mills One of the world's leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Cascadian Farm, Muir Glen and more. Headquartered in Minneapolis, Minnesota, U.S.A., General Mills had fiscal 2009 global net sales of US$15.9 billion, including the company's $1.2 billion proportionate share of joint venture net sales. Visit www.generalmills.com. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50213846&lang=en Cone CommunicationsEmilie Valle, 617-939-8319evalle@coneinc.comorYoplait Public RelationsMelissa Levy, 763-764-6572Melissa.Levy@genmills.com