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Press release from Business Wire

Campbell Appoints Daniel Saw President - Asia

<p class='bwalignc'> <b>Former Lee Kum Kee CEO to Focus on Growing</b> <b>Campbell's Business in Emerging Markets</b> </p>

Thursday, March 22, 2012

Campbell Appoints Daniel Saw President - Asia16:30 EDT Thursday, March 22, 2012 CAMDEN, N.J. (Business Wire) -- Campbell Soup Company (NYSE:CPB) today announced the appointment of Daniel Saw, 53, to the role of President - Asia. Saw will oversee the company's business in Asia, including Greater China, the Campbell – Swire joint venture and Campbell's operations in Hong Kong. He will be responsible for driving growth and creating new business opportunities in Greater China and across Asia, with a focus on emerging markets. Saw will be based in Campbell's Hong Kong offices. The appointment is effective May 1, 2012. Campbell Soup Company appointed Daniel Saw, 53, to the role of President - Asia. Saw will be responsible for developing new business opportunities in Greater China and across Asia, with a focus on emerging markets. (Photo: Campbell Soup Company) As part of the company's new growth strategy, Campbell is focused on increasing its international presence, particularly in emerging markets. Saw joins Campbell from Lee Kum Kee, a 124-year-old Chinese company that manufactures Asian condiments, including chili, oyster and soy sauces. Since 2009, he has served as Chief Executive Officer and a member of Lee Kum Kee's board of directors. Prior to that, he was President of the company's China Region. Under Saw's leadership, Lee Kum Kee's sales in China tripled from 2007 to 2011. During a career spanning more than 30 years, he has held a range of senior leadership and sales and marketing positions with Philip Morris, Kraft and Cadbury in China, Taiwan and Indonesia. Denise Morrison, Campbell's President and Chief Executive Officer, said, “Expanding our presence in Asia, and Greater China in particular, continues to be a priority for Campbell. I am confident that Daniel's strong track record of leading and developing successful food businesses in Greater China and across Asia will complement and enhance the efforts of our existing international leadership in the region. We look forward to having Daniel be a part of the team that advances our international expansion.” About Campbell Soup Company Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell's,” “Pepperidge Farm,” “Arnott's” and “V8.” Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit Photos/Multimedia Gallery Available: Campbell Soup CompanyAnthony Sanzio (Media)(856) 968-4390orJennifer Driscoll (Analysts/Investors)(856) 342-6081