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Press release from CNW Group

DHX Media and Netflix Strike Kids' Content Deal

Tuesday, March 27, 2012

DHX Media and Netflix Strike Kids' Content Deal07:00 EDT Tuesday, March 27, 2012HALIFAX, March 27, 2012 /CNW Telbec/ - DHX Media Ltd. (TSX ticker: DHX), a leading independent international producer, distributor and licensor of mainly children's entertainment content is pleased to announce that it has signed its first content deal with Netflix, the world's leading internet subscription TV and film content viewing platform.The video-streaming provider has acquired three DHX Media-produced preschool series: Franny's Feet, Bo On The Go! and Mighty Jungle for its expanding kids' entertainment offering.The titles will be available on Netflix in the USA. Netflix members can instantly watch unlimited films and TV episodes streamed over the internet to PCs, Macs and TVs. Among the large and expanding base of devices streaming from Netflix are the Microsoft Xbox 360, Nintendo Wii and Sony PS3 consoles; an array of Blu-ray disc players, internet-connected TVs, home theater systems, digital video recorders and internet video players; Apple iPhone, iPad and iPod touch, as well as Apple TV and Google TV. In all, more than 700 devices that stream from Netflix are available across the United States, Latin America, Canada United Kingdom and Ireland.Josh Scherba, SVP Distribution at DHX Media said: "Netflix is leading the rapid expansion of the video on demand space and we are joining a notable line up of film and TV titles on the service. Digital audiences are growing significantly and we anticipate increasing demand for kids' content which is ideally suited to on-demand delivery. We look forward to building our partnership with Netflix as we augment our presence in this new distribution channel for entertainment content."Franny's Feet, Bo On The Go! and Mighty Jungle are highlights of DHX Media's extensive and internationally sold content library which consists of more than 2,500 half hours.Using motion capture technology and CGI, Bo on the GO! promotes an active lifestyle and an active mind for preschoolers.  The series is in its third season by CBC in Canada where it is currently one of the broadcaster's highest rating preschool shows and also airs on CITV in the UK and France 5 as well as on further channels worldwide.Disney Channel in Asia and Latin America are the most recent broadcasters to sign up for Mighty Jungle which is a CBC Canada commission. Through the use of lively colourful puppet animals, Mighty Jungle reflects the spirit of its preschool audience through adventure and play.Franny's Feet is a commission by Family Channel in Canada, which airs the show on its Playhouse Disney and Family channels. Further broadcasters include PBS KIDS, Sprout and V-me in the US, and channels in more than 200 countries worldwide.About DHX Media Ltd:DHX Media, together with its subsidiary, W!LDBRAIN Entertainment, is a leading international family entertainment rights creation and management company with three-award-winning production facilities, worldwide distribution and a global consumer products business.  DHX Media has produced over 40 original television series and maintains a library of over 2,500 half-hours of animation and live-action programming.  DHX Media has offices in Toronto, Halifax, Vancouver, Los Angeles and London.  DHX Media is listed on the TSX (Toronto Stock Exchange).www.dhxmedia.comDisclaimerThis press release contains forward looking statements with respect to the Company. Although the Company believes that the expectations reflected in such forward looking statements are reasonable, such statements involve risks and uncertainties and are based on information currently available to the Company. Actual results may differ materially from those expressed or implied by such forward looking statements. Factors that could cause actual results or events to differ materially from current expectations, among other things, include risks related to market factors, customer contract interpretation, application of accounting policies and principles, and production related risks, and other factors discussed in materials filed with applicable securities regulatory authorities from time to time including matters discussed under "Risk Factors" in the Company's short form prospectus dated April 9, 2010 and in the Company's Annual Information Form incorporated by reference therein. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances.For further information: Enquiries: DHX Media Ltd. David A. Regan - EVP, Corporate Development & IR   +1 902-423-0260 Renmark Financial Communications Inc.  Maurice Dagenais: mdagenais@renmarkfinancial.com Erica Lomonaco: elomonaco@renmarkfinancial.com Tel.: (514) 939-3989 or (416) 644-2020 www.renmarkfinancial.com