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Press release from Business Wire

Deutsche Bank Appointed as Depositary Bank for the Sponsored Level III American Depositary Receipt Program of Vipshop Holdings Limited

Thursday, March 29, 2012

Deutsche Bank Appointed as Depositary Bank for the Sponsored Level III American Depositary Receipt Program of Vipshop Holdings Limited08:35 EDT Thursday, March 29, 2012 NEW YORK (Business Wire) -- Deutsche Bank today announced its appointment as depositary bank for the New York Stock Exchange-listed American Depositary Receipt (ADR) program of Vipshop Holdings Limited (Vipshop). Vipshop is China's leading online discount retailer for brands as measured by total revenues in 2010, the number of registered members as of June 30, 2011 and the number of monthly unique visitors in December 2011, according to a report prepared by Frost & Sullivan. Vipshop offers high-quality branded products to consumers in China through flash sales on its vipshop.com website. Vipshop had 12.1 million registered members and over 1.7 million cumulative customers and promoted and sold products for over 1,900 popular domestic and international brands as of December 31, 2011.* Akbar Poonawala, Head of Global Equity Services at Deutsche Bank said, “We welcome Vipshop to Deutsche Bank's depositary receipts platform. We look forward to working with them to enhance their IR strategies and shareholder bases.” *Source: Vipshop Holdings Limited. (March 2012) About Deutsche Bank Deutsche Bank is a leading global investment bank with a strong private clients franchise. A leader in Germany and Europe, the bank is continuously growing in North America, Asia and key emerging markets. With more than 100,000 employees in 74 countries, Deutsche Bank competes to be the leading global provider of financial solutions, creating lasting value for its clients, shareholders, people and the communities in which it operates. www.db.com Trust & Securities Services Deutsche Bank's Trust & Securities Services business, part of Global Transaction Banking, is one of the leading providers of trustee, agent, depositary, registrar, SPV management and related services for a wide range of financial structures and transactions. It is a leading depositary for American and Global Depositary Receipts, providing value-added services to companies raising capital in international markets or listing on the New York, NASDAQ, London, Luxembourg, Singapore or NASDAQ Dubai stock exchanges by means of depositary receipts. It also offers both mutual and alternative fund administration and provides securities custody, clearing and agency lending services from a global network spanning more than 30 markets. Additional details are available on www.adr.db.com or www.tss.db.com. This announcement appears as a matter of record only. This announcement has been approved and/or communicated by Deutsche Bank AG New York. The Depositary Receipts have been registered pursuant to the US Securities Act of 1933 (the "Act"). The investment or investment service which is the subject of this notice is not available to retail clients as defined by the UK Financial Services Authority. This notice has been approved and/or communicated by Deutsche Bank AG London. The services described in this notice are provided by Deutsche Bank Trust Company Americas (Deutsche Bank) or by its subsidiaries and/or affiliates in accordance with appropriate local registration and regulation. Deutsche Bank is providing the attached notice strictly for information purposes and makes no claims or statement, nor does it warrant or in any way represent, as to the accuracy or completeness of the details contained herein or therein. This announcement appears as a matter of record only. Neither this announcement nor the information contained herein constitutes an offer or solicitation by Deutsche Bank or any other issuer or entity for the purchase or sale of any securities nor does it constitute a solicitation to any person in any jurisdiction where solicitation would be unlawful. No part of this notice may be copied or reproduced in any way without the prior written consent of Deutsche Bank. Past results are not an indication of future performance. Copyright© March 2012 Deutsche Bank AG. All rights reserved. Deutsche Bank AGJohn Gallagher, +1 212-250-4516Press & Media Relationsjohn-t.gallagher@db.com