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Press release from Marketwire

GuestLogix Releases Upgrade of Airline Industry's Most Popular Onboard Point-of-Sale Mobile Device

Next-Generation POS Device Features Chip & PIN, Contactless and NFC Payments for Faster, More Secure Processing

Thursday, March 29, 2012

GuestLogix Releases Upgrade of Airline Industry's Most Popular Onboard Point-of-Sale Mobile Device07:48 EDT Thursday, March 29, 2012TORONTO, ONTARIO--(Marketwire - March 29, 2012) - GuestLogix Inc. (TSX:GXI), the leading global provider of onboard retail and payment technology solutions to airlines and the passenger travel industry, announced today that it has released the XPDA-SP, an upgraded version of its original onboard handheld Point-of-Sale (POS) device. The next-generation onboard retailing technology is more than twice as powerful compared to its predecessor and helps airlines perform transactions faster, in a PCI-compliant and secure environment. This ultimately increases both passenger and flight attendant satisfaction. The XPDA-SP comes standard with the ability to accept contactless and NFC payments. The device also supports the ability to transact via Chip & PIN cards and has the capability to process and track onboard transactions in multiple currencies, allowing payments in cash, credit, debit, loyalty cards, complimentary and coupons. "GuestLogix' success in helping create lucrative onboard ancillary revenue programs for our customers is what drives us to bring the most advanced technology to market," said Tom Douramakos, President and CEO of GuestLogix. "As airlines grow their onboard retailing programs, the need to process transactions more securely and faster requires technology such as the new XPDA-SP to support this." The predecessor device, known as the XPDA-S, is the most used handheld device in the onboard retail world and has been successful due to its ergonomic, light-weight design and ease of use. The XPDA-SP comes with the same ergonomic and user-friendly design including all the features of the XPDA-S such as barcode scanner, integrated printer and magnetic stripe reader, but has been upgraded to provide improved processing power, communications and security. The design similarities will ensure product familiarity, and quick and easy adoption by flight attendants that are used to the ease of use of the XPDA-S device.The XPDA-SP is PCI-compliant (EMV Level 1 & 2 and PCI PED 2.0) and integrated with the GuestLogix Onboard Retail Technology Platform to automate all onboard activities with pre-flight and post-flight processing requirements. It also provides enhanced communication options such as Bluetooth, WiFi (b/g/n) and 3G GSM. The XPDA-SP also supports touch-screen features with a higher resolution LCD. The technology features MS Windows and Intel architecture, while supporting all-day transaction processing with more efficient power management allowing the battery to last longer than the earlier model. It also has eight times the amount of memory of the original technology, yet retains its streamlined design, and is capable of processing and tracking all types of onboard retail sales.The XPDA-SP printer allows customers to provide receipts and also print third-party tickets and passes, complete with barcodes to support the sales of destination-based products and services including theatre and theme-park tickets, ground transportation and entertainment. To support an airline's onboard retail program, the XPDA-SP is fully customizable from its external shell color and brand markings through to the graphical user interface (GUI), to meet the unique requirements of each airline. The touch screen device can manage and track onboard inventories, record sales by seat and attendant, manage onboard pricing and promotional activities, connect with back-office information flows, support offline and real-time transaction processing, and manage crew scheduling and operations.For more information about the XPDA-SP, or for sales inquiries, please visit www.guestlogix.com. About GuestLogixGuestLogix Inc. (TSX:GXI), the leading global provider of onboard store technology and merchandising solutions, helps airlines and other travel operators create, manage, and control onboard retail environments tailored to their needs and their passengers. GuestLogix brings a decade of expertise as a trusted onboard transaction processing partner to airlines around the world. The Company's global headquarters and centre for product innovation is located in Toronto, Canada with regional head offices located in Dallas, Texas (serving Americas) London, UK (serving EMEA), and Hong Kong (serving Asia-Pac). A sales and support office is located in Singapore. Logistics centres are situated in Toronto, Dallas, London and Seoul with a software development centre located in India. More information is available at www.guestlogix.com.© 2012 GuestLogix. All Rights Reserved. ®OnTouch is a trademark of GuestLogix Inc. and is registered in the United States and may be pending or registered in other countries. All other trademarks and trade names are the property of their respective owners. Forward-Looking StatementsThis news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on February 27, 2012 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.FOR FURTHER INFORMATION PLEASE CONTACT: Ruth MoraynissGuestLogix Inc.Media Relations416-987-7057rmorayniss@guestlogix.comwww.guestlogix.comORKristen DicksonThe Equicom GroupInvestor Relations416-815-0700 ext. 273kdickson@equicomgroup.com