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Press release from PR Newswire

Doritos Debuts Distinctly Rolled Doritos Dinamita Flavored Tortilla Chips

Thursday, March 29, 2012

Doritos Debuts Distinctly Rolled Doritos Dinamita Flavored Tortilla Chips07:00 EDT Thursday, March 29, 2012New Product Introduced Nationwide Features Spicy Flavors and Unique Shape Reminiscent of Authentic Hispanic Snack FoodPLANO, Texas, March 29, 2012 /PRNewswire/ -- Doritos Dinamita rolled flavored tortilla chips, a spicier new offering debuted by PepsiCo's Frito-Lay division today, is everything fans love about Doritos tortilla chips, only rolled into a taquito-like shape. Aimed at consumers looking to add a touch of spice to their snacking, Doritos Dinamita rolled flavored tortilla chips pack a zestier punch in flavors like Chile Limon and Nacho Picoso ? all in a unique shape reminiscent of a popular Hispanic menu item.(Photo: http://photos.prnewswire.com/prnh/20120329/NY78282 )"We wanted to transform the bold taste of Doritos tortilla chips into a snack that captures the exciting essence of Hispanic snack foods through the shape and flavors you would find in Latin American cuisine," said Ram Krishnan, vice president of marketing, Frito-Lay North America. "The Doritos Dinamita product line truly accomplishes that, offering consumers everything they love about traditional Doritos tortilla chips, but with a spicy new twist."Doritos Dinamita rolled flavored tortilla chips were initially introduced in February in select markets in the Midwest, Texas and the Western U.S. This month the new product offering will be available at Walmart locations nationwide. The new product line will be available in two sizes: a 4 oz. bag for a suggested retail price of $1.49; and a 9.25 oz. bag for a suggested retail price of $2.99.While preferences for flavors are as diverse as the American consumer, spicy and tangy flavors are increasingly favored, prompting Frito-Lay to consider ways to customize some of its most popular chips into snacks catering specifically to fans of spicier, Latin American-inspired foods. This is the latest snack innovation that follows previous spicier additions to  Frito-Lay's snack portfolio, which already includes Tapatio hot sauce-flavored Doritos tortilla chips, Fritos corn chips and Ruffles potato chips, as well as Limon and Chile Limon-flavored Lay's potato chips.About DoritosDoritos tortilla chips is one of the billion-dollar brands that make up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY.  To learn more about the Doritos brand, visit its website at www.doritos.com or on Twitter at www.twitter.com/DoritosUSA or on Facebook at http://www.facebook.com/DoritosUSA.About PepsiCoPepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses ? Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola ? make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit http://www.pepsico.com/. Follow PepsiCo: Twitter (@PepsiCo) Facebook PepsiCo Blogs PepsiCo Press Releases PepsiCo Multimedia PepsiCo Videos SOURCE Frito-Lay North AmericaFor further information: Chris Kuechenmeister, Frito-Lay, +1-972-334-2044, Chris.Kuechenmeister@pepsico.com