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Press release from Business Wire

Zebra Technologies to Showcase Extensive Breadth of RFID Solutions at RFID Journal Live! Conference and Exhibition, April 3-5

<p class='bwalignc'> <i>From self-serialization to asset management, Zebra's extent of products and partnerships enable customers to maximize business efficiencies</i> </p>

Monday, April 02, 2012

Zebra Technologies to Showcase Extensive Breadth of RFID Solutions at RFID Journal Live! Conference and Exhibition, April 3-508:00 EDT Monday, April 02, 2012 LINCOLNSHIRE, Ill. (Business Wire) -- Zebra Technologies Corporation (NASDAQ: ZBRA), a recognized global leader in technologies that extend real-time visibility into business operations, today announced its participation at the RFID Journal Live! 10th Annual Conference and Exhibition (booth #1018). Zebra's active and passive RFID solutions allow users to locate, track and manage assets to help streamline business operations. At the conference, Zebra will exhibit its RFID and RTLS products, solutions and expertise through demonstrations and speaking engagements. “We continually look to evolve our products and collaborate with partners to offer innovative RFID solutions that bring together the best in technologies to solve customers' business problems across a variety of industries,” said Ashley Ford, vice president and general manager, Zebra Technologies North America. “Today we have an application-based vision of merging ‘best of breed' technologies that include the attributes of RTLS, active and passive RFID and bar codes.” At the conference, Zebra's self-serialization demonstration will occur in Zebra's booth and in three of its partners' booths, each representing different physical sites in a retail supply chain example. The demonstration will illustrate how customers can use a scalable serialization method to provide more flexibility and customization in tracking and tracing uniquely identified items across the global supply chain cost effectively .The method leverages Zebra's high-performance RXi4 to print and encode ultra-high frequency (UHF) RFID inlays and Zebra's RP4T for exception tagging. Zebra Experts to Highlight Benefits of RFID Solutions Zebra and its partners will feature a wide array of solutions and customer examples throughout the show at the following speaking engagements: RFID Solutions for Item-Level Retail Tracking: McLeod Williamson, RFID business development manager at Zebra Technologies, will discuss the ability of item-level tagging solutions to reduce the complexity of tagging individual items in the retail sector. This session is part of the Item-Level Retail and Apparel Workshop that will take place on April 3 at 12:15 p.m. RTLS Produces ROI for College – Zebra West Cheshire case study: Zebra's installation of an active RTLS-enabled solution based on its UWB DART technology at West Cheshire College, a vocational school in the northwest part of England, helped the college track and report student attendance. Kevin Francis, building services area manager, West Cheshire College, will discuss how Zebra's solution assisted the college with facilities resource optimization, resulting in quick return on investment (ROI). This session will take place on April 4 at 2:00 p.m. Personnel and Asset Management – Deploying the Right Technology: Tim Harrington, vice president of Hardware Product Strategy at Zebra Location Solutions group, will discuss the key differentiating attributes of RTLS, active RFID, passive RFID and bar codes and provide examples of where Zebra products and solutions may be seamlessly integrated and applied across a broad range of use cases. This panel will take place at 12:00 p.m. on April 4 in the AIM Pavilion. The Return of RFID: Opportunities within Range: Carolyn Ricci, senior product manager, RFID for Zebra Technologies, will provide an overview of how RFID and bar codes can work together to provide the visibility that benefits business processes, as RFID is seeing resurgence in growth due to proven ROI. This panel will take place at 11:00 a.m. on April 5 in the AIM Pavilion. About Zebra Technologies A global leader respected for innovation and reliability, Zebra Technologies Corporation (NASDAQ: ZBRA) provides enabling technologies that allow customers to take smarter actions. Our extensive portfolio of bar code, receipt, card, kiosk and RFID printers and supplies, as well as real-time location solutions give a digital voice to assets, people and transactions that provides greater visibility into mission-critical information. For more information about Zebra's solutions, visit http://www.zebra.com. Ogilvy Public Relations WorldwideJenny Braga+1 312 397 6063jenny.braga@ogilvy.com