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Press release from Business Wire

The New York Times and Reuters Collaborate to Deliver 2012 Olympics News and Data to Publishers

<p class='bwalignc'> <b>Two media organizations join forces to deliver a unique multimedia offering that will drive audience engagement</b> </p>

Monday, April 02, 2012

The New York Times and Reuters Collaborate to Deliver 2012 Olympics News and Data to Publishers09:00 EDT Monday, April 02, 2012 NEW YORK (Business Wire) -- The New York Times (NYTimes.com) and Reuters (Reuters.com) have come together to launch an exclusive product available to online publishers for coverage of the 2012 Olympic Games in London. The collaboration brings together expertise from two trusted news providers who each have more than 100 years of experience in covering the Olympics Games for global audiences. This newly-developed publishing technology delivers high quality coverage across images, text and video with technology, tools and data displays including modules which can be easily embedded, ready to publish results pages and more. Additionally, real-time data results power customizable widgets and pages that display live results including medal counts and standings, athlete statistics and event schedules. The technology was developed by The New York Times. The product is available at three tiers that integrate seamlessly into existing Web sites and is available to both new and existing customers of The Times and Reuters. In its simplest form, the product is a customizable widget that automatically displays data like medal counts and results, athlete stats and event schedules. Publishers can also opt for hosted, customizable Web pages that incorporate athlete biographies, historical data broken down by sporting event and country, round-by-round results modules, breaking news and infographics. The total access package includes fully customizable templates that may also feature the publisher's own stories, slideshows and multimedia, combined with content provided by The Times and Reuters. All three “plug-and-play” packages feature space for sponsorships, the ability to add content in other languages and various options for layout and design. The Web page packages also include all of the content offered in the widget package and offer tech support provided by The Times and Reuters. Steven Schwartz, Global Head of Business Development, Reuters Media said, “Our collaboration with The New York Times demonstrates our commitment to deliver robust multimedia experiences on major news events for our customers. The offering is particularly well suited for online outlets that are seeking ways to present real-time, comprehensive and engaging experience to their audiences and we deliver it with the tools to curate and monetize the content easily.” “The New York Times developed this technology for our own site, and a test during the 2010 games confirmed that other media companies and Web site producers could benefit from it as well,” said Michael Greenspon, general manager of The New York Times News Services Division. “With our innovative tools, and the superior global coverage from Reuters and The New York Times, other publishers can give their audiences access to the Olympics without having to invest the time and resources required to create their own product.” About The New York Times Company The New York Times Company (NYSE: NYT), a leading global, multimedia news and information company with 2011 revenues of $2.3 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, NYTimes.com, BostonGlobe.com, Boston.com, About.com and related properties. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment. About Reuters Reuters, the news and media division of Thomson Reuters, is the world's largest international multimedia news provider reaching more than 1 billion people every day. Reuters provides trusted business, financial, national, and international news to professionals via Thomson Reuters desktops, the world's media organizations, and directly to consumers at Reuters.com. About Thomson Reuters Thomson Reuters is the world's leading source of intelligent information for businesses and professionals. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world's most trusted news organization. With headquarters in New York and major operations in London and Eagan, Minnesota, Thomson Reuters employs approximately 60,000 people and operates in over 100 countries. For more information, go to www.thomsonreuters.com. This press release can be downloaded from www.nytco.com and thomsonreuters.comFor The New York Times:Linda Zebian, 212-556-7153linda.zebian@nytimes.comorFor Reuters:Jo Crosby, +44 (0) 207 542 9868joanne.crosby@thomsonreuters.com