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Press release from CNW Group

Sears Canada and SavvyMom Media Get Together for Moms

Monday, April 02, 2012

Sears Canada and SavvyMom Media Get Together for Moms07:00 EDT Monday, April 02, 2012Sears Canada gets the SavvyMom Seal of ApprovalTORONTO, April 2, 2012 /CNW/ - Sears Canada and SavvyMom Media are pleased to announce a strategic partnership beginning April 1, 2012.The partnership will launch with a co-branded contest hosted on the Savvymom.ca website offering a chance to win a $500 shopping spree at Sears, and it will be followed by two more contests throughout the year. The SavvyMom editorial team will also select and feature weekly picks from the Kids Room, the  children's department at Sears - their top choices of gear and clothing for babies and kids. The editor's choice items, as well as some SavvyMom tips, will be featured on savvymom.ca as well as Sears.ca."Sears recognizes the strength of the SavvyMom brand in content curation, especially when it comes to shopping," said Minnow Hamilton, Managing Editor and co-founder of SavvyMom.ca . "We're the trusted brand for moms in Canada when they want to know what to buy for their families, and now they'll know they can buy what they need at Sears. While Sears gets the SavvyMom seal of approval, SavvyMom benefits from the exposure Sears Canada can provide to their wide consumer audience."Sears CanadaSears Canada is a multi-channel retailer with a network that includes 196 corporate stores, 285 hometown dealer stores, 30 home services showrooms, over 1,700 catalogue merchandise pick-up locations, 108 Sears Travel offices and a nationwide home maintenance, repair, and installation network. The Company also publishes Canada's most extensive general merchandise catalogue and offers shopping online at www.sears.ca.SavvyMom MediaSavvyMom Media (www.savvymom.ca) is the publisher of the influential online publication for Canadian moms, SavvyMom Today, as well as a suite of other email newsletters designed to help busy moms. The trusted voice for moms across Canada, SavvyMom speaks to the broad range of topics that moms need to address, finding practical solutions to their everyday dilemmas.For further information: For Media Inquiries: Sarah Morgenstern Publisher, SavvyMom Media Tel: 416.488.6667 Email: sarah.morgenstern@savvymom.ca Alicia Richler Corporate Communications, Sears Canada Tel: (416) 941-4423 Email: arichle@sears.ca