The Globe and Mail

Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Press release from Business Wire

Slate to Incorporate All Six of IAB's New ‘Rising Stars' Ad Units

<p class='bwalignc'> <i>New Ad Units Will Enhance the Already Robust Online Display Advertising Options at Slate </i> </p> <p class='bwalignc'> </p>

Tuesday, April 03, 2012

Slate to Incorporate All Six of IAB's New ‘Rising Stars' Ad Units08:00 EDT Tuesday, April 03, 2012 NEW YORK (Business Wire) -- Slate magazine will be incorporating all six of the Interactive Advertising Bureau's new Rising Stars display ad units into its host of innovative ad solutions for brand marketers, John Alderman, publisher of Slate, announced today. The adoption of these tailor-made canvases for advertising will allow for cutting edge brands to tell their stories in an especially inventive way to Slate's audience of digital influentials. “Slate hosts the smartest conversation on the Web and reaches an incredibly connected audience so it's only right that we'd offer brand marketers the smartest and most innovative ways to showcase their messages to our readers,” said Alderman. “IAB's new Rising Stars advertising units are a fantastic addition to online display ad options. We're thrilled to be offering the full host of them at Slate and look forward to working with top brands to help tell their stories via these inventive advertising canvases.” The new Rising Stars display ad units that will now be available to brand marketers on Slate include: Billboard – 970 X 250 Filmstrip – 300 X 600 Portrait – 300 X 1050 Pushdown – 970 X 90 Sidekick – 300 X 250; 300 X 600; 970 X 250 Slider –970 X 90 “We are delighted that Slate has signed on to offer the IAB ‘Rising Stars' display ad units,” said Peter Minnium, Head of Brand Initiatives, IAB. “Our research demonstrates that these new ad formats not only enhance the user experience but also enable the advertiser to tell a richer, more meaningful brand story, leveraging the benefits of digital for both the reader and brand marketer. In fact, the units' ability to deliver at scale propelled them to be named a key part of the IAB Standard Ad Unit Portfolio, and now part of Slate's digital advertising portfolio as well.” IAB's Rising Stars will be incorporated into Slate's host of innovative ad solutions including high-engagement editorial packages, custom branded content, high-impact covers, product placement, mobile, podcasts, viral videos, widgets and social extensions. For more information or to plan your advertising campaign with Slate, contact Matt Turck at Matt.Turck@Slate.com. About SlateSlate is a daily magazine on the Web that offers analysis and commentary about news, politics, culture, business, law, and technology. Slate's strong editorial voice and witty take on current events have been recognized with numerous awards, including the National Magazine Award for General Excellence Online and the Missouri Honor Medal for Distinguished Service in Journalism. Reaching eight million unique visitors per month, Slate is the centerpiece of the Slate Group, an online publishing subsidiary of the Washington Post Co. (NYSE:WPO) For Slate:Alissa Neil, 646-495-4000alissa@alissaneilpr.com