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Press release from PR Newswire

Infusium 23 Announces US Synchronized Swimming Sponsorship

Tuesday, April 03, 2012

Infusium 23 Announces US Synchronized Swimming Sponsorship15:25 EDT Tuesday, April 03, 2012~ Partnering Brands Look to Make A Splash in LondonNEW YORK, April 3, 2012 /PRNewswire/ -- Infusium 23, the haircare problem experts since 1924, is proud to announce its sponsorship of the United States Synchronized Swimming National Team on its journey to win gold at the 2012 Summer Olympics. The partnership kicks off in March 2012 with a program that will include a social media campaign as well as a national sweepstakes.Infusium 23's iconic brand has long provided women with a range of 3-step systems for a variety of hair care needs. Its products are scientifically-designed to protect and build healthy hair while also helping to defend against the damaging effects of environmental elements and daily styling habits. The brand's product line and support of strong, healthy women are a natural fit for this sponsorship. USA Synchro's mission not only focuses on female leadership, development, and empowerment within the organization, but the sport itself requires endurance, strength, and control while under pressure."With the number of hours our athletes spend training in the water, their hair can take a beating," says Terry Harper, USA Synchro's Executive Director. "Infusium products exemplify high quality, high performance, and excellence, which is what each of our athletes strives for every day. This partnership between Infusium and us is a great fit."USA Synchro is a not-for-profit organization that services the sport at all levels. The national team, comprised of ten women, has represented the U.S. in the Olympics since 1996. In 2011, USA Synchro won the silver medals in both the team and duet competitions at the Pan American Games in Guadalajara, Mexico. The team is currently training for the Olympic Qualification Tournament in London, April 18-22. "It is an honor to work with and support women of this caliber," says Rick Cutler, Marketing Director at Idelle Management Company. "Each of these athletes, individually and as a team, embodies the values of passion, drive and spirit that are important to us as a brand. We are proud to align with an organization that mirrors our ideals."About Infusium 23Infusium 23 has been the problem-hair experts since 1924. As a brand, it is committed to transforming damaged, dry, frizzy, chemically-treated and fine hair into silky, manageable hair. Its hair care collection of shampoos, conditioners and trusted leave-in treatments are comprised of essential pro-vitamins and treatment ingredients to help restore damaged hair so it looks and feels noticeably healthy and shiny. Infusium 23 is available in more than 20,000 retail stores throughout the U.S. and Canada. For more information, visit USA SynchroUnited States Synchronized Swimming (USA Synchro) serves as the National Governing Body for the sport of synchronized swimming, appointed as such by the United States Olympic Committee. USA Synchro is a membership-based and not-for-profit organization that services the sport from the grassroots level to the National Team. The mission statement of USA Synchro is "to provide leadership and resources for the promotion and growth of synchronized swimming, to achieve competitive excellence at all levels and to develop broad based participation." For more information, visit IdelleInfusium 23 is distributed by Idelle Labs Ltd., a division of Helen of Troy Limited (NASDAQ, NM: HELE), based in El Paso, TX. Idelle Labs manufactures and distributes personal care products including PERT Plus, Infusium, Brut, and Sure in the United States and Canada.  SOURCE Infusium 23For further information: Kira Kohrherr, K Public Relations LLC, +1-646-756-4217,