The Globe and Mail

Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Globe Investor

News Sources

Take control of your investments with the latest investing news and analysis

Press release from PR Newswire

Activision and Frito-Lay Team Up on Red-Hot Skylanders Spyro's Adventure? Video Game Promotion Uniting Multi-Platform Gaming With Multipack Snacks

Wednesday, April 04, 2012

Activision and Frito-Lay Team Up on Red-Hot Skylanders Spyro's Adventure? Video Game Promotion Uniting Multi-Platform Gaming With Multipack Snacks11:00 EDT Wednesday, April 04, 2012Consumers to Unlock Adventures and Win Exclusive PrizesPLANO, Texas, April 4, 2012 /PRNewswire/ -- PepsiCo's Frito-Lay North America division and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, today announced a groundbreaking, multi-phase promotion that unites Frito-Lay with one of the hottest new gaming properties in the world and one of the best-selling new video games in 2011, Skylanders Spyro's Adventure?. The offer gives fans aged 13+ an exclusive online mini-game experience and the chance to win a free Skylanders action figure available with the purchase of specially marked Frito-Lay Multipack Classic Mix, Multipack Flavor Mix, or Multipack Adventure Mix variety packs of snacks. The first phase of the promotion starts April 2, 2012 and extends through May 5, 2012, with products available for purchase at participating retail stores nationwide, while supplies last. As part of the promotion, specially-marked Frito-Lay Multipacks, which are targeted primarily to parents, will include a unique 8-digit alpha-numeric code to be redeemed online, unlocking an exclusive online mini-game, Skylanders Spyro's Universe(SM), to be enjoyed with their families. Additionally, fans who redeem codes could win additional prizes. Consumers are encouraged to check out specially marked Frito-Lay Multipack variety packs for details.The popular game is a first-of-its-kind cross-platform experience that allows players to bring their action figures to life through battles, puzzles and treasure hunts with a line of more than 30 characters to collect. The characters remember their previous in-game experiences, traveling seamlessly between physical locations and across platforms including Nintendo Wii?, Xbox 360? and PlayStation®3 and even on Macs and PCs.  The game is rated E10+ by the Entertainment Software Rating Board (ESRB).  About Activision Publishing, Inc.Headquartered in Santa Monica, California, Activision Publishing, Inc. (wholly owned subsidiary of Activision Blizzard; Nasdaq: ATVI) is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website,   Skylanders Spyro's Adventure is a trademark, Skylanders Spyro's Universe is a service mark, and Spyro and Activision are registered trademarks of Activision Publishing, Inc. About Frito-Lay North AmericaFrito-Lay North America is the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website,, the Snack Chat blog, and on Twitter at  About PepsiCoPepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses ? Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola ? make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit PepsiCo:Twitter  (@PepsiCo) Facebook PepsiCo Blogs PepsiCo Press Releases PepsiCo Multimedia PepsiCo Videos SOURCE Frito-Lay North AmericaFor further information: Chris Kuechenmeister, Frito-Lay, +1-972-334-2044,; Michelle Schroder, Activision Publishing, +1-310-255-2508,