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Press release from Business Wire

Cash in on Free Coffee as Tax Day Approaches with Seattle's Best Coffee® and the ‘Great American Coffee Refund' on Facebook

<p class='bwalignc'> <i><b>Americans Can Claim their Coffee Refund on the </b></i><a href='http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.facebook.com%2Fseattlesbestcoffee&esheet=50232973&lan=en-US&anchor=Seattle%27s+Best+Coffee+Facebook+Page&index=1&md5=f78dd600a2ad9886c76ca484917aa85c'><i><b>Seattle's Best Coffee Facebook Page</b></i></a> </p> <p class='bwalignc'> <i><b>Added Bonus: Seattle's Best Coffee Joins with Jackson Hewitt</b></i><sup><i><b>®</b></i></sup><i><b> Tax Service to Reward Taxpayers</b></i> </p>

Tuesday, April 10, 2012

Cash in on Free Coffee as Tax Day Approaches with Seattle's Best Coffee® and the ‘Great American Coffee Refund' on Facebook09:00 EDT Tuesday, April 10, 2012 SEATTLE (Business Wire) -- As the deadline for filing taxes is quickly approaching, here's a last minute tip: don't forget to cash in on the Great American Coffee Refund. During the final push to Tax Day, Seattle's Best Coffee, part of Starbucks Corporation (NASDAQ: SBUX), is offering a perk – free coffee – with the Great American Coffee Refund: the first 100,000 people to claim their Coffee Refund on Facebook will receive a free sample of Seattle's Best Coffee. Just like paper check refunds from the IRS, the Coffee Refund will be delivered straight to taxpayers' mailboxes. “Any way you crunch the numbers, Tax Day deadlines are stressful for millions of Americans,” said Chris Bruzzo, chief marketing officer for Seattle's Best Coffee. “We hope that the Great American Coffee Refund will help make Tax Day a little brighter for the hardworking Americans filling out forms for Uncle Sam.” Claiming the Great American Coffee Refund won't require a W-2, tax forms or a calculator. Taxpayers can visit the Seattle's Best Coffee Facebook Page to request their free sample* of the Level System coffee that brews a 10-cup pot of delicious coffee. The deadline for claiming a Coffee Refund is midnight on April 17, or while supplies last. Jackson HewittAlso Offers Special Deals Because nothing goes together better with a Coffee Refund than an IRS refund, Seattle's Best Coffee is joining Jackson Hewitt Tax Service, the nation's second largest tax preparation firm, to optimize taxpayers' returns. Taxpayers who visit a participating Jackson Hewitt kiosk located in more than 2,200 Walmart store locations nationwide will receive a $3 off coupon for Seattle's Best Coffee, immediately redeemable in the coffee aisle at Walmart. The $3 off coupon is more than a 50 percent deduction off the suggested retail price of Seattle's Best Coffee. In addition, fans of Seattle's Best Coffee on Facebook can print out a coupon for $25 off tax preparation at Jackson Hewitt. According to Jackson Hewitt, millions of Americans have yet to file their tax return, so Jackson Hewitt tax pros at the Walmart kiosks will be available every day between now and April 17 to prepare and electronically file tax returns – and with extended hours in many locations and no appointment necessary. “The final push to Tax Day is underway,” said Debra Dowd, chief marketing officer of Jackson Hewitt Tax Service Inc. “We are set to assist taxpayers with meeting the filing deadline with our conveniently located kiosks in Walmart stores. Our tax pros will work with taxpayers to achieve the best possible outcome on their tax return. And this year, we're teaming up with Seattle's Best Coffee to give our Walmart kiosk clients an extra perk during the final days of this year's tax filing season.” Those who want to expedite their Coffee Refund can get a free small cup of brewed coffee at participating Seattle's Best Coffee locations on Tax Day, Tuesday, April 17. To find a participating Seattle's Best Coffee location, visit www.facebook.com/seattlesbestcoffee. *While supplies last. Limited time offer. Sample size is 1.75 oz of ground coffee. Seattle's Best Coffee reserves the right to substitute coffee sample type. About the Seattle's Best Coffee Level System The Seattle's Best Coffee Level System delivers great tasting, premium coffee with an expanded blend offering in conjunction with an innovative and bold new packaging concept. The Level System's unique array of numbers and vivid colors tell consumers exactly what they want to know: which type of coffee fits their taste profile. Seattle's Best Coffee is the first brand in the coffee category to offer this unique approach; consumers can easily choose from a selection of blends from a bright, crisp Level 1 to a bold, dark and intense Level 5. Each Level represents a finely tuned recipe crafted from decades of roasting experience, blended from beans carefully chosen for their nuances and characteristics, and carrying the hallmark taste of Seattle's Best Coffee: velvety, round and smooth. About Seattle's Best Coffee Seattle's Best Coffee LLC has been roasting premium coffee since 1970 and today roasts more than 20 million pounds of coffee every year and millions of cups of our coffee are served every day. A freshly-brewed cup of Seattle's Best Coffee is currently available in more than 50,000 locations including cafes, college campuses, restaurants, hotels, airlines, cruise ships, grocery stores and movie theatres. Seattle's Best Coffee is a featured brand within Starbucks Corporation (NASDAQ: SBUX). For more information, please visit Seattle's Best Coffee online at www.seattlesbest.com and become a member of the coffee community at www.facebook.com/SeattlesBestCoffee. For information about our retail franchise opportunity, please visit www.seattlesbest.com. About Jackson Hewitt Tax Service Inc. Based in Parsippany, NJ, Jackson Hewitt Tax Service Inc. is an industry-leading provider of full service individual federal and state income tax preparation, with nearly 6,500 franchised and company-owned locations throughout the United States, including 2,800 located in Walmart stores nationwide. Jackson Hewitt Tax Service® also offers an online tax preparation product at www.jacksonhewittonline.com. For more information, or to locate your neighborhood Jackson Hewitt® office, visit www.jacksonhewitt.com or call 1-800-234-1040. Jackson Hewitt can also be found on Facebook and Twitter. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50232973&lang=en Seattle?s Best CoffeeJenny McCabe, 206-318-7100press@seattlesbest.comorZeno GroupSarah Rosanova, 312-396-9711sarah.rosanova@zenogroup.com