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Press release from PR Newswire

comScore Releases March 2012 U.S. Search Engine Rankings

Wednesday, April 11, 2012

comScore Releases March 2012 U.S. Search Engine Rankings16:00 EDT Wednesday, April 11, 2012RESTON, Va., April 11, 2012 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in March with 66.4 percent of search queries conducted. (Logo:  http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO) U.S. Explicit Core SearchGoogle Sites led the U.S. explicit core search market in March with 66.4 percent market share, followed by Microsoft Sites with 15.3 percent and Yahoo! Sites with 13.7 percent. Ask Network accounted for 3.0 percent of explicit core searches, followed by AOL, Inc. with 1.6 percent. comScore Explicit Core Search Share Report*March 2012 vs. February 2012 Total U.S. ? Home & Work LocationsSource: comScore qSearchCore Search EntityExplicit Core Search Share (%)Feb-12Mar-12Point ChangeTotal Explicit Core Search100.0%100.0%N/AGoogle Sites66.4%66.4%0.0Microsoft Sites15.3%15.3%0.0Yahoo! Sites13.8%13.7%-0.1Ask Network3.0%3.0%0.0AOL, Inc.1.5%1.6%0.1*"Explicit Core Search" excludes contextually driven searches that do not reflect specific user intent to interact with the search results.18.4 billion explicit core searches were conducted in March, with Google Sites ranking first with 12.2 billion (up 4 percent). Microsoft Sites ranked second with 2.8 billion searches (up 5 percent), followed by Yahoo! Sites with 2.5 billion (up 4 percent), Ask Network with 555 million (up 4 percent) and AOL, Inc. with 285 million (up 7 percent). comScore Explicit Core Search Query ReportMarch 2012 vs. February 2012 Total U.S. ? Home & Work LocationsSource: comScore qSearchCore Search EntityExplicit Core Search Queries (MM)Feb-12Mar-12Percent ChangeTotal Explicit Core Search17,58818,3584%Google Sites11,67312,1874%Microsoft Sites2,6842,8085%Yahoo! Sites2,4302,5234%Ask Network5355554%AOL, Inc. 2662857%"Powered By" ReportingIn March, 68.6 percent of searches carried organic search results from Google, while 25.9 percent of searches were powered by Bing (versus 26.2 percent in February).About comScorecomScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.SOURCE comScore, Inc.For further information: Stephanie Flosi of comScore, Inc., +1-312-777-8801, press@comscore.com