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Press release from CNW Group

Malibu® Coconut Rum Brings Summer to Canada Early this Year

Thursday, April 12, 2012

Malibu® Coconut Rum Brings Summer to Canada Early this Year13:23 EDT Thursday, April 12, 2012New Malibu Fresh™ and Malibu Piña Colada™ hit liquor stores in Spring 2012TORONTO, April 12, 2012 /CNW/ - The makers of Malibu® coconut rum offer Canadians two refreshing new ways to enjoy a taste of the islands this summer. With at-home entertaining on the rise along with the demand for flavourful and convenient cocktail solutions, the April launch of Malibu Fresh™ and Malibu Piña Colada™ is on-trend and perfectly timed for the summer season.The limited-edition Malibu Fresh, with its turquoise blue colour and unique packaging that allows consumers to peek inside, is ideal for mixing a little excitement into daytime or evening gatherings with friends. With Malibu Fresh ($20.95 - $25.99), Canadians can expect the same great Malibu coconut taste with a cool, crisp, refreshing minty taste.Malibu Pina Colada, also available for a limited-time only, delivers all the fun and flavour of a perfectly prepared resort-style Piña Colada in a handy, ready-to-drink pouch. A delightful blend of Caribbean rum, with natural creamy coconut, subtle tart lime and sweet pineapple flavours, just pour Malibu Piña Colada over ice and serve to friends. Priced at $29.95 across Canada, Malibu Piña Colada also offers great value. Each 1.75L pouch makes 10 6oz drinks, making it more economical and easy for at-home cocktailing. Malibu Piña Colada allows you to serve bartender-quality cocktails at home."For years, Canadians have enjoyed the popular island-inspired taste of Malibu coconut rum and now they have two new choices to help celebrate summer," says Laura Bruce, Senior Brand Manager for Corby Distilleries Limited. "Malibu Fresh injects the spirit of summertime into any occasion, while ready-to-drink Malibu Piña Colada is the quick and easy way to bring a taste of the beach to any gathering."Adding to an already impressive lineup of diverse, great-tasting Malibu products, each of these innovative new offerings are guaranteed to add some excitement to your next party. "Malibu Fresh mixes perfectly, providing an excellent base for a variety of creative and tasty cocktails," adds Bruce, "while Malibu Piña Colada pouches are a delicious and ideal option for home entertaining, with flavour and convenience all in one."Priced the same as original Malibu coconut rum, Malibu Fresh (21% ABV, 750ml) is available in Alberta, Ontario, Saskatchewan, Quebec, Nova Scotia and Newfoundland. Malibu Piña Colada (15% ABV, 1.75L) is available in Alberta, Ontario, Saskatchewan and Nova Scotia. Both Malibu Fresh and Malibu Piña Colada are available for a limited-time only.A brand new cocktail has also been developed to coincide with the launch of Malibu Fresh this spring. Simple to prepare and great tasting, it captures all the fun and minty flavour of this new Malibu offering.Malibu ReFRESH Ingredients1.5 oz Malibu Fresh¼ oz fresh lemon juiceTop with lemon-lime sodaMethodAdd all ingredients to a tall glass filled with ice and garnish with a lemon wheel.About MalibuMalibu is the original Caribbean rum with natural coconut flavour and the world's favourite, selling more than 3 million cases each year in over 150 countries.  With its beginnings on the island of Barbados, Malibu is perfect for creating cool and refreshing cocktails perfect for any occasion.  The delicious and distinct flavour of Malibu has been honoured at several major international spirits competitions, including silver at the 2007 San Francisco World Spirits Competition. Malibu is a registered trademark of The Absolut Company, a subsidiary of Pernod Ricard.About Corby Corby Distilleries Limited is a leading Canadian marketer of spirits and imported wines. Corby's portfolio of owned-brands includes some of the most renowned brands in Canada, including Wiser's Canadian whiskies, Lamb's rum, Polar Ice vodka, and McGuinness liqueurs. Through its affiliation with Pernod Ricard, Corby also represents leading international brands such as ABSOLUT vodka and Chivas Regal, The Glenlivet and Ballantine's Scotch whiskies, Jameson Irish whiskey, Beefeater gin, Malibu rum, Kahlúa liqueur, G.H. Mumm champagne, and Jacob's Creek, Graffigna, Stoneleigh and Wyndham Estate wines.Please enjoy our products responsibly.Video with caption: "Lifestyle and entertaining expert Shoana Jensen demonstrates how to make acup out of a fresh pineapple in just a few easy steps, perfect for servingPiña Coladas in this summer.". Video available at: with caption: "This summer, pamper your party guests by serving them a delicious and refreshing Malibu Piña Colada™ in their very own pineapple cup. (CNW Group/Corby Distilleries Limited)". Image available at: with caption: "The brand new Malibu Piña Colada™ mix comes in a convenient ready-to-drink pouch, allowing Canadians to create bartender-quality cocktails in a flash. (CNW Group/Corby Distilleries Limited)". Image available at: with caption: "Malibu Fresh™ brings a taste of the islands to Alberta, Ontario, Saskatchewan, Quebec, Nova Scotia and Newfoundland for a limited time. (CNW Group/Corby Distilleries Limited)". Image available at: with caption: "Malibu ReFresh is the latest cocktail creation from Malibu®, blending the cool and exciting flavour of Malibu Fresh™ with lemon juice and lemon-lime soda. (CNW Group/Corby Distilleries Limited)". Image available at: further information: For further information, please visit Malibu's website or contact: Alistair Kyte LexPR Canada 416-542-9140 x3362