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Press release from PR Newswire

Laker Lager and Seagram Blends Sponsor the Biggest Concert of the Summer

Friday, April 13, 2012

Laker Lager and Seagram Blends Sponsor the Biggest Concert of the Summer06:00 EDT Friday, April 13, 2012 WATERLOO, ON, April 13, 2012 /PRNewswire/ - Brick Brewing Co. Limited (TSX: BRB) today proudly announced its sponsorship of what promises to be the biggest concert of the summer: The Boots and Hearts Music Festival. Laker Lager and Seagram Blends will be one of the main sponsors of this musical spectacle scheduled for August 10-12th, 2012. Some of the biggest names in country music will share the stage at the Canadian Tire Motorsport Park in Bowmanville including Tim McGraw, Kid Rock, Carrie Underwood, Alabama and many more. Laker Lager will be giving away one hundred Boots and Hearts Music Festival weekend passes for two in specially marked 24-packs. Laker started the summer season early by offering a free tall can in every lowest legal priced 24-pack of Laker. It seems the best beer news in Ontario just keeps getter better. "Boots and Hearts is going to be an incredible event this summer" said enthused George Croft, President and CEO, Brick Brewing. "This huge country music event complements Laker's participation as the Official Beer of the Ram Rodeo Tour and its RAM truck and Jeep Wrangler sweepstakes. We're looking forward to celebrating a great summer with the hardworking people of Ontario. It feels as though we've all earned a weekend of good music and some time to kick back." "Republic Live is excited to team up with Brick Brewing Company to showcase both their Laker beer and Seagram Blend brands at a festival that offers Canadians the very best country music has to offer," said Shannon McNevan, partner and executive director, Republic Live, the promoter and producer of the festival. For more information about the August 10-12th event please visit www.bootsandhearts.com. About Brick Brewing Brick Brewing Co. Limited is Ontario's largest Canadian-owned and Canadian-based publicly held brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under British Retail Consortium (BRC) Global Standards for Food Safety, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo brand premium craft beers with other popular brands such as Laker, Red Baron, Red Cap and Formosa Springs Draft. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com. Forward-Looking Statements All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise. SOURCE Brick Brewing Co. LimitedImage with caption: "Boots and Hearts Music Festival (CNW Group/Brick Brewing Co. Limited)". Image available at: http://photos.newswire.ca/images/download/20120413_C5197_PHOTO_EN_12232.jpgFor further information: <p> </p> <p> George Croft President and CEO Brick Brewing Co. Limited at (519) 498-9908 or Shannon McNevan, Partner and Executive Director, Republic Live at (705) 868-0291 </p>