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Press release from Business Wire

2012 Principal Financial Dreams Tour Brings Hall of Fame Players to Minor League Fans

<p class='bwalignc'> <b>The Principal Financial Group enters ninth year of supporting America's favorite pastime</b> </p>

Monday, April 16, 2012

2012 Principal Financial Dreams Tour Brings Hall of Fame Players to Minor League Fans14:54 EDT Monday, April 16, 2012 DES MOINES, Iowa (Business Wire) -- Rounding out nearly a decade of support for minor league baseball, the Principal Financial Group® will keep fans entertained again this summer at minor league ballparks across the country. The Principal Financial Dreams Tour will visit 22 ballparks from Eugene, Ore., to Rochester, N.Y., where attendees will receive tips to help them plan for their financial futures. Fans in each city can look forward to a special giveaway or the chance to meet a legendary player like Rickey Henderson, Joe Carter, Lee Smith and others. “When it comes to safe, family-friendly entertainment, nothing beats minor league baseball, a true institution for American families,” said Mary O'Keefe, senior vice president and chief marketing officer, The Principal®. “We're excited to continue our support and bring this special experience to fans and our customers at local ballparks around the nation.” Since 2004, The Principal has partnered with minor league baseball teams to inform consumers about the importance of planning for their financial futures, as well as to entertain key customers and business associates in the family-friendly atmosphere of minor league ballparks. Minor league teams are excited about the 2012 tour and once again welcome The Principal, a company that after so many years of support has become a part of the fabric of the minor leagues. Ben Kratz, corporate sponsorships executive for the Omaha Storm Chasers says, “We are honored to host the Principal Financial Dreams Tour as it aids in the fan experience people have grown to know and love at Werner Park. The Principal consistently provides our fans with incredible experiences every year. We are long time, proud partners and excited to be able to host the event again this season.” To learn more about the event and schedule, visit: For more news and insights from The Principal, connect with us on Twitter at About the Principal Financial GroupThe Principal Financial Group® (The Principal ®)1 is a global investment management leader including retirement services, insurance solutions and asset management. The Principal offers businesses, individuals and institutional clients a wide range of financial products and services, including retirement, asset management and insurance through its diverse family of financial services companies. Founded in 1879 and a member of the FORTUNE 500®, the Principal Financial Group has $335.0 billion in assets under management2 and serves some 18.0 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit 1 “The Principal Financial Group” and “The Principal” are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group. 2 As of Dec. 31, 2011. Principal Financial GroupLauren Mease, 515-247-0651mease.lauren@principal.comorChristina Serafino,