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Press release from Business Wire

JAKKS Pacific Receives “Partner Award of Excellence” From Target

Tuesday, April 24, 2012

JAKKS Pacific Receives “Partner Award of Excellence” From Target06:30 EDT Tuesday, April 24, 2012 MALIBU, Calif. (Business Wire) -- Leading U.S. toy and consumer products company, JAKKS Pacific, Inc. (Nasdaq: JAKK) received the 2011 “Partner Award of Excellence” from Target for both Girls and Boys departments. The Target “Partner Award of Excellence” recognizes a select group of vendor partners each year based on certain performance and relationship criteria. “We are thrilled to receive the coveted “Partner Award of Excellence” from Target,” said Stephen Berman, President and CEO, JAKKS Pacific, Inc. “In a tough industry sales environment in 2011, JAKKS' portfolio of brands grew at Target while Target grew its shares of JAKKS brands. Through true collaboration with the Target toy division, JAKKS Pacific was able to create unique programs that aligned with Target's strategies around novelty and differentiation. We look forward to continue being a valuable partner to Target, and working together to make exciting, quality toys that children love.” About JAKKS Pacific, Inc. JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys and consumer products with a wide range of products that feature popular brands and children's toy licenses. JAKKS' diverse portfolio includes Action Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products, Infant/Pre-School, Construction Toys, Ride-On Vehicles, Wagons, Inflatable Environments and Tents, and Pet Toys sold under various proprietary brands including JAKKS Pacific®, Creative Designs International™, Road Champs®, Funnoodle®, JAKKS Pets™, Plug It In & Play TV Games™, Kids Only!™, Tollytots®, Disguise® and Moose Mountain®. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Nickelodeon®, Warner Bros.®, Hello Kitty®, Graco®, Cabbage Patch Kids® and Pokémon®. www.jakks.com This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. © 2012 JAKKS Pacific, Inc. All rights reserved. JAKKS Pacific, Inc.Anne-Marie Felicianoanne-marief@jakks.net(310) 455-6245