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Press release from Business Wire

Celebrate Mom at Macy's with Thoughtful Gifts That Make Her Day Unforgettable

<p class='bwalignc'> <i>Give Mom a gift that gives back by joining Macy's “Thank-A-Mom Movement” and register for the chance to win a family vacation from Disney Cruise Line</i><sup><i>®</i></sup> </p>

Wednesday, April 25, 2012

Celebrate Mom at Macy's with Thoughtful Gifts That Make Her Day Unforgettable09:00 EDT Wednesday, April 25, 2012 NEW YORK (Business Wire) -- Show your love and appreciation for the star woman in your life with gifts from Macy's this Mother's Day! From chic accessories to the latest fashions, Macy's is a one-stop-shopping destination for all your gifting needs. Macy's “Thank-A-Mom Movement” also offers its Facebook fans the opportunity to send free, personalized e-cards to benefit five, mom-approved charities and the chance to whisk her away on a magical family vacation with Macy's ultimate Disney Cruise sweepstakes. With so many gifting options at Macy's, there is a special item to put a smile on every mother's face. Join Macy's "Thank-A-Mom Movement" by visiting facebook.com/macys (Photo: Business Wire) “On Mother's Day, there is no better gift than one that is thoughtful and suits mom's lifestyle and taste,” said Linda Lee, group vice president of Macy's By Appointment. “Macy's extensive gift assortment offers something for every mom, allowing you to surprise delight and celebrate her with just the right token of your love.” Macy's Mother's Day Gift IdeasIs Mom fashion-forward? Find affordable fashion and accessories in the season's hottest trends like soft pastels, bold primaries and daring floral prints. Classic pastels and color-blocking return to the fashion stage this spring in feminine blouses from Alfani that mom can wear all the way into fall. All-over floral print dresses from Lauren by Ralph Lauren and Jones New York are available in a range of silhouettes to make it easy for any mom to go from daytime to evening without having to think twice. Jewelry from Betsey Johnson and Givenchy will ensure that mom stands out from the crowd at that special event. Does mom need help keeping track of her busy schedule? An Anne Klein or Michael Michael Kors watch is a thoughtful keepsake that will help keep her on track on busy days. Oversized handbags are a must-have trend this season, and totes by Brahmin or Dooney & Bourke are just right. This year, mom can step out looking stylish in sunglasses from Coach or reveal her inner shoe diva with wedges by Circa Joan & David. If mom is in need of some well-deserved pampering, revive her senses with fragrances such as the new Lancôme Tresór in Bloom collection and L'Eau de Chloe perfumes. Having trouble finding the right gift? Gift cards are always a perfect go-to, allowing mom to treat herself. For the perfect idea this year, visit macys.com/gifts for additional Mother's Day gift recommendations or enlist the help of Macy's By Appointment, a complimentary personal shopping service, for additional gifting inspiration. Macy's “Thank-A-Mom Movement” on FacebookSay thanks and make a difference this Mother's Day. Visit facebook.com/macys beginning April 24 through Mother's Day to share the love and join Macy's “Thank-A-Mom Movement” by sending free, personalized e-cards to all the amazing moms in your life. In return, Macy's will donate $3 for each e-card sent, up to a total of $400,000, to your choice of one of five mom-approved charities: American Heart Association's Go Red For Women® movement, Futures Without Violence, Make-A-Wish Foundation®, National Park Foundation and Reading Is Fundamental. The Ultimate Mother's Day CruiseIn honor of Mother's Day, Macy's wants to send 21 lucky moms sailing away in style on Disney Cruise Line family vacations for four. Each day for 21 days, one lucky winner will receive a Disney Cruise to a coveted destination of their choice in the most exciting regions around the country! Beginning April 24, enter for your chance to win by texting mom to 62297 or visit macys.com/gifts. No purchase necessary. Complete official rules available at macys.com. About Macy'sMacy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers. For Macy's media materials, images and contacts, please visit our online pressroom at www.macys.com/pressroom. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50251874&lang=en Macy?s, Inc.Alison Kmiotek, 646-429-7449Alison.kmiotek@macys.com