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Press release from Marketwire

Branham Group Ranks Softchoice Among Canada's 10 Largest ICT Companies

Friday, April 27, 2012

Branham Group Ranks Softchoice Among Canada's 10 Largest ICT Companies09:00 EDT Friday, April 27, 2012TORONTO, ONTARIO--(Marketwire - April 27, 2012) - Softchoice Corporation (TSX:SO), a leading provider of technology solutions and services, has been recognized again on the Branham300, the definitive annual listing of the country's leading Information and Communications Technology (ICT) companies. In addition to being included alongside RIM, BCE and Rogers as one of Canada's top 10 largest ICT companies, Softchoice secured the number two spot on the list of the nation's leading Professional Services organizations. "Our ranking on the Branham300 makes clear that we are a fundamentally different company than we were even a few short years ago," said David MacDonald, Softchoice President and CEO. "The Softchoice of today is capable of delivering complete technology solutions, from the design and implementation of mobility, client and data center solutions, to providing access to software applications through the cloud."Softchoice has been deeply focused on augmenting its strength as a leading North American IT supplier with the addition of solution design and professional services capabilities. Softchoice's areas of expertise have grown to include the design and implementation of networking, server and storage virtualization as well as mobility and private cloud infrastructure solutions. Continuing on this path, Softchoice acquired UNIS LUMIN, a Gold Certified Cisco Networking and Managed Services Company, late in 2011. The company is also set to launch Softchoice Cloud, a new services offering that will make it simple for organizations to acquire, deploy and manage software-as-a-service applications through the cloud. "This recognition honors the hard work of every employee at Softchoice and their commitment to increasing our value to customers," added Mr. MacDonald. "I'd like to thank our people for a remarkable year and for continuing to make Softchoice a place of growth and opportunity." About SoftchoiceAs a leading North American provider of technology solutions and services, Softchoice combines the efficiency and reliability of a national IT supplier with the personal touch and technical expertise of a local solutions provider. Softchoice's holistic approach to technology includes solution design, implementation and asset management services, as well as access to one of the most comprehensive and cost-effective technology distribution networks in North America. With more than 1100 employees, Softchoice manages the technology needs of thousands of corporate and public sector organizations across the United States and Canada.Softchoice stock is listed on the Toronto Stock Exchange (TSX) under the trading symbol "SO." The common shares of Softchoice are not registered under the U.S. Securities Act of 1933 and are not publicly traded in the United States. FOR FURTHER INFORMATION PLEASE CONTACT: Softchoice CorporationMedia ContactEric GardinerManager of Communications416.588.9002 Ext. 2358eric.gardiner@softchoice.com