The Globe and Mail

Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Globe Investor

News Sources

Take control of your investments with the latest investing news and analysis

Press release from Business Wire

Betty Crocker Celebrates Cinco de Mayo

<p class='bwalignc'> <i>Feed Your Fiesta with Tacos and Margaritas Inspired by Five of Today's Hottest Food Trends</i> </p>

Tuesday, May 01, 2012

Betty Crocker Celebrates Cinco de Mayo08:09 EDT Tuesday, May 01, 2012 MINNEAPOLIS (Business Wire) -- Cinco de Mayo is the unofficial start to the summer party season, and the perfect opportunity to get together with family and friends. This year, Betty Crocker is helping food lovers celebrate Cinco de Mayo with five new taco and margarita pairing ideas inspired by some of today's hottest food trends–from street food to global flavors to ‘skinny' indulgence. Skinny Citrus Shrimp Tacos- Tacos filled with warm citrus shrimp, fresh cucumber salsa and Greek yogurt crema are a smart and delicious example of the skinny indulgence trend. Pair with a Skinny Cucumber Lime SPAgarita. (Photo: General Mills) “Betty Crocker knows the important role that food plays in creating great celebrations with family and friends,” said Susan Klobuchar, Food Content Marketing Manager at Betty Crocker. “Although the ideas are as food-forward and flavorful as what you'd find at a popular restaurant or food truck, we created these ideas to be easy to make at home with familiar products like Old El Paso and fresh produce from the local grocery store.” Feed Your Fiesta: 5 Tacos. 5 Margaritas. 5 de Mayo.These taco and margarita pairings are inspired by 5 of the most talkable food trends the Betty Crocker Kitchens is seeing today: Dude Food, Global Flavors, ‘Skinny' Indulgence, Street Food and Veggie Love. Together or on their own, these food and drink ideas make for a perfect fiesta to celebrate Cinco de Mayo! Find the recipes at www.BettyCrocker.com/cinco.       1)       Dude Food: Spicy BEERbacoa Tacos with a MANgarita This manly taco is stuffed with beer-braised beef barbacoa, spicy chipotle salsa and queso fresco. Wash down with a MANgarita—a shot of aged tequila served with an ice cold bottle of Mexican beer.   2) Global Flavors: Faux Pho Chicken Tacos with a Thai Basil MOJITarita This fresh and flavorful chicken taco is inspired by pho - a popular Vietnamese soup. The ‘faux pho' toppings -Thai basil, fresh chilies and crunchy ramen noodles – are the key to these awesome tacos. Pair with a Thai Basil MOJITarita.   3) ‘Skinny' Indulgence: Skinny Citrus Shrimp Tacos with a Skinny Cucumber Lime SPAgarita Tacos filled with warm citrus shrimp, fresh cucumber salsa and Greek yogurt crema are a smart and delicious skinny indulgence. Pair with a Skinny Cucumber Lime SPAgarita.   4) Street Food: Beef Bulgogi Korean Tacos with a Fizzy Lime SODArita Make a taco truck favorite at home! Load up a soft tortilla with Korean BBQ beef, cilantro-lettuce slaw and fiery Sriracha salsa. Pair with a Fizzy Lime SODArita.   5) Veggie Love: Cauliflower Power Tacos with Frozen Mango COCOritas Veggie lovers will devour this new take on a vegetarian taco filled with roasted cauliflower, crispy chickpeas and flavorful cilantro pesto. As an added bonus, it's also gluten-free. Pair with Frozen Mango COCOritas. “Mexican cuisine has been the most-searched for ethnic cuisine in the US since 2010, with total queries growing about 35% since 2008,” said Aaron Lichtig, Google Food & Beverage Category Account Executive. “Search queries for other ethnic cuisines, especially Korean and Vietnamese food, have also experienced huge growth over the past few years, with Korean food queries growing by 40 percent since 2008, and Vietnamese cuisine searches increasing 20 percent over the past three years. We expect these trends to continue.” Betty Crocker's 2012 Cinco de Mayo taco recipes and margarita pairings can be found online at www.BettyCrocker.com/cinco. About Betty Crocker Since her creation in 1921, Betty Crocker has enjoyed a distinguished history as a multimedia superstar. Featured in radio, TV, print, and now online, this cultural icon has rightfully earned her reputation as the “Original First Lady of Food.” Minneapolis, Minnesota is the home of the Betty Crocker Kitchens, where a team of culinary experts develop food ideas that combine trends with consumer needs. BettyCrocker.com is one of the top websites in the food category. Betty Crocker's Facebook community has over 1.6 million fans that enjoy interacting with the brand, and millions have downloaded Betty Crocker's mobile app. Betty Crocker branded products garner more than $1 billion in sales annually. For more information, visit www.BettyCrocker.com. For General MillsExley Public Relations, Inc.Mary Jo Exley, 952-835-1306mj@exleyPR.comorRogers & CowanTara Moore, 310-854-8166tmoore@rogersandcowan.com