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Press release from Business Wire

Boston Globe Circulation Grows for First Time Since September 2004, According to Latest ABC Statement

<p class='bwalignc'> <i><b>Audit Bureau of Circulations Biannual Report Shows Increase in Daily and Sunday Circulation</b></i> </p>

Tuesday, May 01, 2012

Boston Globe Circulation Grows for First Time Since September 2004, According to Latest ABC Statement10:50 EDT Tuesday, May 01, 2012 BOSTON (Business Wire) -- The Boston Globe announced today that its circulation has grown for the first time since September of 2004, according to numbers released by the Audit Bureau of Circulations (ABC). Total average Sunday circulation is currently 365,512 and total average daily circulation is 225,482, representing a year-over-year increase. Sunday circulation is up 2.5 percent, and total daily circulation is up 2.9 percent. “This growth clearly reflects our readers' dedication to our high-quality and award-winning journalism delivered both in print and across a variety of digital devices,” said Christopher Mayer, publisher of The Boston Globe. “With the largest newsroom in New England, we're providing the most reliable and in-depth coverage in the region.” Overall audience continues to grow. In March of 2012, BostonGlobe.com and Boston.com combined reached over 7 million unique monthly visitors. Paid digital subscribers to BostonGlobe.com and the Globe's e-readers and replica editions totaled approximately 18,000 as of March 18, 2012, up approximately 13 percent since the end of the fourth quarter of 2011. The ABC March 31 period for The Boston Globe comprises reporting through March 25, 2012. The averages include but do not reflect numbers related to BostonGlobe.com for the full reporting period, as BostonGlobe.com launched to paid subscribers on October 18, 2011. Numbers related to the new Globe ePaper are also not included, as it launched in late March. About The Boston Globe: The Boston Globe is wholly owned by the New York Times Company (NYSE: NYT), a leading, global multimedia news and information company with 2011 revenues of $2.3 billion, that includes The New York Times, the International Herald Tribune, The Boston Globe, NYTimes.com, BostonGlobe.com, Boston.com, About.com and related properties. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment. The Boston GlobeJenny Long, 617-929-2645Director Consumer Marketingjclong@globe.comFollow Boston Globe Corporate Communications on Twitter @BGlobeComm