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Press release from PR Newswire

comScore Reports March 2012 U.S. Mobile Subscriber Market Share

Tuesday, May 01, 2012

comScore Reports March 2012 U.S. Mobile Subscriber Market Share11:59 EDT Tuesday, May 01, 2012Apple Commands 30 Percent of Smartphone MarketRESTON, Va., May 1, 2012 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending March 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 26.0 percent market share. Google Android continued to grow its share in the U.S. smartphone market, accounting for 51 percent of smartphone subscribers, while Apple captured more than 30 percent.(Logo: http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO)OEM Market ShareFor the three-month average period ending in March, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 26.0 percent of U.S. mobile subscribers (up 0.7 percentage points), followed by LG with 19.3 percent share. Apple continued to gain share in the OEM market, ranking third with 14.0 percent of mobile subscribers (up 1.6 percentage points), followed by Motorola with 12.8 percent and HTC with 6.0 percent.Top Mobile OEMs3 Month Avg. Ending Mar. 2012 vs. 3 Month Avg. Ending Dec. 2011Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+Source: comScore MobiLensShare (%) of Mobile SubscribersDec-11Mar-12Point ChangeTotal Mobile Subscribers100.0%100.0%N/ASamsung25.3%26.0%0.7LG20.0%19.3%-0.7Apple12.4%14.0%1.6Motorola13.3%12.8%-0.5HTC6.2%6.0%-0.2Smartphone Platform Market ShareMore than 106 million people in the U.S. owned smartphones during the three months ending in March, up 9 percent versus December. Google Android ranked as the top smartphone platform with 51 percent market share (up 3.7 percentage points). Apple's share of the smartphone market increased 1.1 percentage points to 30.7 percent. RIM ranked third with 12.3 percent share, followed by Microsoft (3.9 percent) and Symbian (1.4 percent).Top Smartphone Platforms3 Month Avg. Ending Mar. 2012 vs. 3 Month Avg. Ending Dec. 2011Total U.S. Smartphone Subscribers Ages 13+Source: comScore MobiLensShare (%) of Smartphone SubscribersDec-11Mar-12Point ChangeTotal Smartphone Subscribers100.0%100.0%N/AGoogle47.3%51.0%3.7Apple29.6%30.7%1.1RIM16.0%12.3%-3.7Microsoft 4.7%3.9%-0.8Symbian1.4%1.4%0.0Mobile Content UsageIn March, 74.3 percent of U.S. mobile subscribers used text messaging on their mobile device. Downloaded applications were used by 50 percent of subscribers (up 2.4 percentage points), while browsers were used by 49.3 percent (up 1.8 percentage points). Accessing of social networking sites or blogs increased 0.8 percentage points to 36.1 percent of mobile subscribers. Game-playing was done by 32.6 percent of the mobile audience (up 1.2 percentage points), while 25.3 percent listened to music on their phones (up 1.5 percentage points).Mobile Content Usage3 Month Avg. Ending Mar. 2012 vs. 3 Month Avg. Ending Dec. 2011Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+Source: comScore MobiLensShare (%) of Mobile SubscribersDec-11Mar-12Point ChangeTotal Mobile Subscribers 100.0%100.0%N/ASent text message to another phone74.3%74.3%0.0Used downloaded apps47.6%50.0%2.4Used browser47.5%49.3%1.8Accessed social networking site or blog35.3%36.1%0.8Played Games31.4%32.6%1.2Listened to music on mobile phone23.8%25.3%1.5About MobiLensMobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent's primary mobile phone and does not include data related to a respondent's secondary device.About comScore comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.Follow Us on Twittertwitter.com/comScore twitter.com/gfulgoniSOURCE comScore, Inc.For further information: Stephanie Flosi, comScore, Inc., +1-312-777-8801, press@comscore.com