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Press release from PR Newswire

CBS Outdoor Debuts Transit Media Interior Rail Car Panels in Washington, DC

Thursday, May 03, 2012

CBS Outdoor Debuts Transit Media Interior Rail Car Panels in Washington, DC10:00 EDT Thursday, May 03, 2012Samsung and Drexel University take the first ride in transit advertising campaignWASHINGTON, May 3, 2012 /PRNewswire/ -- CBS Outdoor launched its first ever Interior Rail Car Panels transit advertising campaign in Washington DC's Metrorail system with five foot portrait sized ads featured on 225 WMATA rail cars. The largest ad format inside the Metrorail cars decorates the interior with floor to ceiling graphics. This is the first time CBS Outdoor has featured this dynamic transit media creative, which flanks the rail car door visible to commuters as they enter and exit the train. Samsung's Galaxy Note smartphone and Drexel University's eLearning program are the inaugural advertisers on the larger-than-life Interior Rail Car Panels in DC.About CBS OutdoorCBS Outdoor, a division of CBS Corporation (CBS.A and CBS), is one of the largest out-of-home media companies in the Americas (United States, Canada, Mexico and South America), and has a major presence across Europe in the United Kingdom, Ireland, France, Italy, the Netherlands, Spain and China. With both traditional outdoor and transit advertising properties, this division gives advertisers both breadth of coverage across vast geographies and depth of coverage, providing multiple media opportunities in key markets. For more information, visit www.cbsoutdoor.com.  Media Contact:Jeremy Murphy212-975-4577jeremy.murphy@cbs.comSOURCE CBS Outdoor