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Press release from PR Newswire

IGT and Casino Campione Deliver Customized, Thrilling Player Experiences

Friday, May 04, 2012

IGT and Casino Campione Deliver Customized, Thrilling Player Experiences03:00 EDT Friday, May 04, 2012LAS VEGAS, May 4, 2012 /PRNewswire/ -- International Game Technology (NYSE: IGT) announced today the installation of IGT's sbX? systems solution, award-winning Premium Products games, also known as MegaJackpots®, and newly designed cabinets at Casino Campione in Como, Italy.  As Casino Campione implements the sbX? system, it will deploy IGT Floor Manager and Analytics to maximize the performance on the casino floor, while accessing the unparalleled IGT game theme library, which includes more than 500 of the industry's most engaging game themes. The ability to refresh games quickly and incorporate customizable marketing messages will further enable Casino Campione to deliver a personalized, market winning experience for its players."As a premier casino destination in Italy, we strive to deliver thrilling gaming entertainment to our players," said Carlo Pagan, Casino Campione chief executive officer. "IGT's games are popular player favorites and we know the addition of sbX? and these new titles will add to our award-winning floor and property."            Delivering unrivaled gaming experiences to players, IGT's elite MegaJackpots® portfolio includes some of the most universally loved pop-culture icons. Casino Campione has installed MegaJackpots® themes including Sex and the City? Big Diamonds, and the highly anticipated The Dark Knight on the Center Stage?. Along with these blockbuster titles, Casino Campione also installed Dirty Dancing® video slots and Diamond Vault?. The Italian property also has added 62 IGT AVP machines to its floor including 30 Universal Slants and 24 G23 cabinets, as well as eight SMLD machines, each designed with player comfort in mind."We are thrilled with Casino Campione's strategic business decision to bring IGT's innovative products to their floor," said Sabby Gill, IGT regional vice president of Europe, the Middle East and Africa. "IGT's sbX? casino management system, combined with the biggest names in pop-culture slot machines, gives Casino Campione new ways to maximize revenue, while delivering world-class gaming entertainment." About Casino Campione Taking a seat at the gaming table, looking into the eyes of your opponents, watching their movements, winning a jackpot first go, clicking the chips between your fingers, gaming multiples the thrill and heightens the fun. With 4 floors of games, 650 slot machines, 56 French and American games tables, the Casino Campione d'Italia knows exactly how to win over its public, whether they are expert players or newcomers.About IGTInternational Game Technology (NYSE: IGT) is a global leader in the design, development and manufacture of gaming machines and systems products, as well as online and mobile gaming solutions for regulated markets. More information about IGT is available at www.IGT.com or follow IGT on Twitter at @IGTNews or Facebook at www.facebook.com/IGT.THE DARK KNIGHT and all related characters and elements are trademarks of and © DC Comics.Official HBO Licensed Product. © 2012 Home Box Office, Inc. All Rights Reserved. HBO and related trademarks are the property of Home Box Office, Inc.Dirty Dancing ® is a registered trademark of Lions Gate Entertainment Inc. © Lions Gate Entertainment Inc. SOURCE IGTFor further information: Shelle Murach of IGT, +1-775-448-0221, Shelle.Murach@IGT.com