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Press release from PR Newswire

Infusium 23 Announces 2012 Sweepstakes

Monday, May 07, 2012

Infusium 23 Announces 2012 Sweepstakes12:04 EDT Monday, May 07, 2012~ Join the U.S. Synchronized Swimming Team Across the Pond as an Honorary CaptainNEW YORK, May 7, 2012 /PRNewswire/ -- Infusium 23, the haircare problem experts since 1924 and official sponsor of the U.S. Synchronized Swimming Team, will randomly select an Honorary Team Captain and their guest to attend the duet synchronized swimming events in London this summer. The sweepstakes will run on Infusium 23's Facebook page May 7-31, and the grand prize winner will be revealed by June 4.While the sweepstakes is free to enter, participants must "Like" Infusium 23's page. The Honorary Team Captain and their guest will receive roundtrip tickets from New York's JFK to Heathrow Airport, as well as a five night stay at a London hotel from August 4-9. In addition to attending the duet synchronized swimming events, the pair will enjoy a VIP prize pack and participate in a meet-and-greet with the Team.Mary Killman and Mariya Koroleva will represent the United States as a duet this summer. The pair secured a seventh-place finish in the qualifying trials on April 20 in Dublin, Ireland. Infusium 23 announced its sponsorship of the U.S. Synchronized Swimming Team in April 2012. The brand's product line and support of strong, healthy women were a natural fit for the partnership."We're thrilled to offer this potentially once-in-a-lifetime opportunity to Infusium 23's supporters and fans of the U.S. Synchro Team," says Rick Cutler, Marketing Director at Idelle Management Company. "This is a wonderful chance to experience the athletes in action and witness firsthand how they embody the values of passion, drive, and spirit that are so essential to Infusium 23's brand and customers."About Infusium 23Infusium 23 has been the problem-hair experts since 1924. As a brand, it is committed to transforming damaged, dry, frizzy, chemically-treated and fine hair into silky, manageable hair. Its haircare collection is comprised of essential pro-vitamins and treatment ingredients to help restore damaged hair so it looks and feels noticeably healthy and shiny. Infusium 23 is available in more than 20,000 retail stores throughout the U.S. and Canada. For more information, visit: http://www.facebook.com/Infusium.   About USA SynchroUnited States Synchronized Swimming (USA Synchro) serves as the National Governing Body for the sport of synchronized swimming, appointed as such by the United States Olympic Committee. USA Synchro is a membership-based and not-for-profit organization that services the sport from the grassroots level to the National Team. The mission statement of USA Synchro is "to provide leadership and resources for the promotion and growth of synchronized swimming, to achieve competitive excellence at all levels and to develop broad based participation." For more information, visit: http://www.usasynchro.org.About Idelle Infusium 23 is distributed by Idelle Labs Ltd., a division of Helen of Troy Limited (NASDAQ, NM: HELE), based in El Paso, TX. Idelle Labs manufactures and distributes personal care products including PERT Plus, Infusium 23, Brut, and Sure in the United States and Canada.  SOURCE Infusium 23For further information: Kira Kohrherr, K Public Relations LLC, for Infusium 23, +1-646-756-4201, kira@kpr-nyc.com