Press release from PR Newswire
Pandora Announces April 2012 Audience Metrics
Tuesday, May 08, 2012
OAKLAND, Calif., May 8, 2012 /PRNewswire/ -- Pandora (NYSE: P), the leading internet radio service, announced today new metrics that were reached in the month of April 2012.
- Listener hours for Pandora during the month of April 2012 were 1.06 billion, an increase of 87% from 566 million during the same period last year.
- Share of total U.S. radio listening for Pandora in April 2012 was 5.95%, an increase from 3.11% at the same time last year.
- Active listeners were 51.9 million at the end of April 2012, an increase of 52% from 34.0 million during the same time period last year.
Pandora is releasing key audience metrics on a monthly basis until third party measurement services are in place to provide accurate information on Pandora's users and usage across platforms.
Pandora (NYSE: P) gives people music they love anytime, anywhere, through connected devices. (OK, we've added comedy as well so we're also up for playing some jokes you'll love.) Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people in the U.S. turn on Pandora to hear music they love. www.pandora.com
For further information: Mollie Starr of Pandora Communications and Public Relations, +1-510-842-6996, firstname.lastname@example.org; or Dominic Paschel, VP, Corporate Finance and Investor Relations, +1-510-842-6960, email@example.com