Press release from Business Wire
Saks Fifth Avenue OFF 5TH Store Reopening in Anaheim
Thursday, May 10, 2012
Saks Fifth Avenue OFF 5TH Store Reopening in Anaheim09:00 EDT Thursday, May 10, 2012
NEW YORK (Business Wire) -- Saks Incorporated's Saks Fifth Avenue OFF 5TH announced today that it
plans to reopen its Anaheim, CA store on Thursday, May 10, 2012.
Adjacent to Disneyland, the 26,632 square foot store is located in The
Outlets at Orange. Operated by Simon Malls, the outdoor Outlet Center is
home to over 100 stores and restaurants, and an in-house movie theatre.
“We look forward to debuting Saks Fifth Avenue OFF 5TH's remodeled store
at The Outlets at Orange,” noted Robert Wallstrom, President of Saks
Fifth Avenue OFF 5TH. “As a fixture in the community since 1998, we are
thrilled to continue bringing Anaheim the latest fashion at the best
prices.”
The store will be remodeled in Saks Fifth Avenue OFF 5TH's innovative
‘luxury in a loft' store design, a novel layout that has been well
received and set a new standard in outlet shopping. This design
maximizes efficiency and flexibility, enabling easy changes in the
general layout. The store will be bright, uncluttered, with no hard
aisles and one consistent hard-surface floor throughout. All fixtures
will be on casters, ensuring ease in movement, and all hardware will be
interchangeable between fixtures.
A distinctive assortment of brands will be available at outlet prices in
the remodeled store, including women's and men's apparel, fine jewelry,
handbags, shoes, and children's collections. Women will find both
designer and contemporary merchandise, including spring's most
sought-after womenswear trends, such as bold colors and prints, maxi
skirts and dresses, and loosely woven knits. Men can shop spring
sportswear from designers such as Michael Kors, Fred Perry, Hugo Boss,
Hickey Freeman, and Faconnable, or opt for contemporary pieces by Robert
Graham, Vince, Marc by Marc Jacobs, James Perse, G-Star, Original
Penguin, Hudson, Seven, and Joes Jeans. The Saks Fifth Avenue OFF 5TH
location will offer customers with a wide range of accessories,
including men's shoes by Saks Fifth Avenue, To Boot New York, Bruno
Magli, John Varvatos, Cole Haan, Hugo Boss, Magnanni, Creative
Recreation, Converse, Rogue, and multiple Jewelry designers, such as
Roberto Coin, John Hardy, Konstantin, Stephen Webster, Alexis Bittar,
Tara Pearls, Nava Zahavi, Katy Briscoe, Damiani, Penny Preville, and
Temple St. Clair.
Leading up to the store's launch, members of the community can take part
in Saks Fifth Avenue OFF 5TH's exciting enter-to-win sweepstakes; all
customers will have a chance to win a $1,000 shopping spree at Saks
Fifth Avenue OFF 5TH by texting ORANGE to 23000 anytime from May 1 to
May 15.
In celebration of the store's reopening, Saks Fifth Avenue OFF 5TH will
host a private breakfast party for its loyal customers in the morning on
Thursday, May 10 from 7 to 10. Customers can choose from a selection of
savory and sweet breakfast options from Los Angeles-based food trucks
Flat Iron and Crepe'n Around, which will be catering the event. Inside
the store, attendees will enjoy an exclusive preview of the spring
merchandise and receive a complimentary signature tote with any
purchase. Saks Fifth Avenue OFF 5TH will also treat customers with
in-store snacks, including Sprinkles cupcakes on Friday, May 11, and
Pinkberry on Saturday, May 12. Throughout the opening weekend, all
customers will be eligible for FastCash by signing up for the Saks Fifth
Avenue OFF 5TH MORE! Rewards loyalty program. This program offers
weekly discounts, sales and promotions on merchandise throughout the
store.
About Saks Fifth Avenue OFF 5TH
Saks Fifth Avenue OFF 5TH is a world-class, full-service destination for
value-priced clothes and accessories for men, women, children and the
home. The retailer's 61 stores combine the two great joys of shopping:
the delight of finding the very best and the thrill of the deal. Highly
coveted designers are displayed alongside exclusive Saks brands you
won't find anywhere else, all in a luxury-in-a-loft environment that can
showcase an emerging trend one day and a great deal the next. Saks Fifth
Avenue OFF 5TH simply offers more style, more savings and more service
than any other value retailer.
Saks IncorporatedSophia Brown, 212-451-3957PR DirectorSophia_Brown@s5a.comorAmber
Cacali, 212-320-4783VP MarketingAmber_Cacali@s5a.comorJulia
Bentley, 865-981-6243SVP Investor RelationsJulia_Bentley@saksinc.com
