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Press release from PR Newswire

comScore Releases April 2012 U.S. Search Engine Rankings

Friday, May 11, 2012

comScore Releases April 2012 U.S. Search Engine Rankings16:01 EDT Friday, May 11, 2012RESTON, Va., May 11, 2012 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in April with 66.5 percent of search queries conducted. (Logo:  http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO) U.S. Explicit Core SearchGoogle Sites led the U.S. explicit core search market in April with 66.5 percent market share (up 0.1 percentage points), followed by Microsoft Sites with 15.4 percent (up 0.1 percentage points) and Yahoo! Sites with 13.5 percent. Ask Network accounted for 3 percent of explicit core searches, followed by AOL, Inc. with 1.6 percent. comScore Explicit Core Search Share Report*April 2012 vs. March 2012 Total U.S. ? Home & Work LocationsSource: comScore qSearchCore Search EntityExplicit Core Search Share (%)Mar-12Apr-12Point ChangeTotal Explicit Core Search100.0%100.0%N/AGoogle Sites66.4%66.5%0.1Microsoft Sites15.3%15.4%0.1Yahoo! Sites13.7%13.5%-0.2Ask Network3.0%3.0%0.0AOL, Inc.1.6%1.6%0.0*"Explicit Core Search" excludes contextually driven searches that do not reflect specific user intent to interact with the search results.17.1 billion explicit core searches were conducted in April, with Google Sites ranking first with 11.4 billion. Microsoft Sites ranked second with 2.6 billion searches, followed by Yahoo! Sites with 2.3 billion, Ask Network with 511 million and AOL, Inc. with 271 million. comScore Explicit Core Search Query ReportApril 2012 vs. March 2012 Total U.S. ? Home & Work LocationsSource: comScore qSearchCore Search EntityExplicit Core Search Queries (MM)Mar-12Apr-12Percent ChangeTotal Explicit Core Search18,35817,106-7%Google Sites12,18711,374-7%Microsoft Sites2,8082,638-6%Yahoo! Sites2,5232,311-8%Ask Network555511-8%AOL, Inc. 285271-5%"Powered By" ReportingIn April, 68.7 percent of searches carried organic search results from Google (up 0.1 percentage points versus March), while 25.9 percent of searches were powered by Bing.About comScorecomScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.SOURCE comScore, Inc.For further information: Stephanie Flosi, comScore, Inc., +1-312-777-8801, press@comscore.com