Press release from Business Wire
CFOs Plan to Tap Cash and Add Jobs
<p class='bwalignc'> <i>Companies Pivot from Preservation to Expansion, R&D and M&A</i> </p> <p class='bwalignc'> <i>Finance Executives Expect Moderate Growth</i> </p>
Tuesday, May 15, 2012
CFOs Plan to Tap Cash and Add Jobs08:30 EDT Tuesday, May 15, 2012
NEW YORK (Business Wire) -- Senior finance executives worldwide are expressing moderate optimism
about the prospects for economic growth over the next twelve months.
Investments in expanded operating capacity, research and development,
and mergers and acquisitions are on the table as finance executives dip
into their companies' cash stockpiles. Hiring is also on the rise, with
a majority of finance executives planning to increase headcount over the
next twelve months.
These findings were released today in the fifth annual American
Express/CFO Research Global Business & Spending Monitor, a
survey of 541 senior finance executives from the U.S., Europe, Canada,
Latin America, Asia and Australia.
“Finance executives are looking for ways to stimulate growth, in part by
deploying some of the cash that has built up on corporate balance sheets
in recent years,” said Janey Whiteside, Senior Vice President, Global
Corporate Payments, American Express. “Finance executives also report
they'll be keeping a sharp eye on the bottom line, while spending
selectively on activities that will drive revenue like sales and
marketing and new product development.”
Moderate on Growth, Aggressive on Targets
Finance executives continue to be optimistic about the economy. This
year, 64% report expectations for modest to substantial expansion over
the next twelve months, but that's lower than in 2011 and 2010 (when 75%
and 71% of all respondents anticipated economic expansion, respectively).
Worldwide, the outlook for economic expansion among the countries
covered by this study was brightest in India (86%), followed by the U.S.
(78%), Germany (74%), Mexico (73%), Argentina (70%), Australia (69%),
and Canada (67%).
In terms of when the global
economy will gain greater strength, nearly half of the world's finance
executives (46%) believe that “robust” economic growth will return in
their countries by the end of 2012.
Countries where finance executives are most bullish include Hong Kong,
where 83% of respondents expect their local economy to return to
robust growth by the fourth quarter of 2012, followed by Mexico (77%),
and Germany (66%).
Respondents in the U.S. and the U.K. report a more extended growth
horizon. Three-quarters of U.S. finance executives (75%) and 58% of
U.K. finance executives see robust growth returning at some point
after the close of 2012.
Finance executives are also setting a higher bar for their own
companies' growth. Three in five (60%) have set more aggressive growth
targets compared with 2011. Although a quarter of respondents report
that they are “very confident” that their companies will meet their
growth targets in 2012, most respondents are only “somewhat confident”
that their companies will meet their targets (56%), while 16% are “not
very confident” in their companies' ability to meet their targets.
Opening the Coffers
After amassing large cash reserves as a buffer against the economic
uncertainty of the past few years, many finance executives say their
companies intend to deploy these resources in 2012. Around the world,
respondents who say their companies are likely to spend down some
portion of their cash reserves in the course of 2012 (45%) outnumber
those who say they are not (34%). This is an important change from last
year, when a sizeable majority of all respondents (62%) were pursuing a
deliberate cash preservation strategy.
Many finance executives say they are likely to use this cash to fund
ongoing operations (74%). Other frequently cited cash destinations
include activities focused on energizing growth, such as:
Expanded operations and headcount (70%)
Increased capital spending (69%)
Increased research and development (68%)
Mergers and acquisitions (66%)
U.S. respondents are even more willing than their peers working
elsewhere to dip into their cash stockpiles (52%). Almost two-thirds of
U.S. finance executives (63%) are likely to use these funds for M&A
activity — topping their list of eventual destinations for their cash
reserves.
Help Wanted
With improving economic conditions, a majority of finance executives
worldwide (53%) plan to increase headcount over the next twelve months.
Fewer than one in three (30%) plan to reduce jobs.
In the U.S., the hiring picture is slightly more positive compared with
other participating countries, with 56% of respondents planning to add
jobs and just 22% planning to cut positions.
A majority of companies that are hiring will be looking to acquire
specialized skills, expertise or experience (53%). This motivation for
hiring comes in well ahead of “adding jobs in order to expand production
capacity” (20%) or “restoring capabilities that were reduced in recent
years” (17%).
Safe, Smart and Selective
Companies are likely to take a conservative approach to spending and
investment over the coming year. Nearly half of all respondents (49%)
report that “modest spending and investment to support top-line growth
while improving profitability” will characterize their approach to
spending and investment. In contrast, only 14% of respondents say they
plan to “spend and invest aggressively to boost top-line revenue.”
In keeping with that balanced approach to spending and investment,
respondents say their companies will invest selectively over the next
twelve months, focusing closely on investments that will support
long-term growth.
50% are likely to invest more in 2012 to expand market access through
increased sales and marketing activities.
46% will invest more in new product or service development.
Finance executives are holding the line on travel spending. A majority
of respondents (58%) will spend the same or more on business travel over
the next twelve months. However, that's down from 2011, when 64% of
respondents planned to spend the same or more over the same period of
time.
To make the most of their travel budgets, companies will focus their
resources on travel that is closely connected with revenue expansion.
Almost nine in ten (88%) will spend the same or more on travel to meet
with current or prospective customers — with 38% likely to spend more.
“Frequently, business travel is a key factor that enables companies to
win on a national and global scale,” Whiteside said. “Our research
suggests that when companies see a positive return on investment from
travel, they will continue to spend on it.”
Volatility – Friend or Foe?
Many finance executives around the world say their companies are
managing volatility effectively — and some even identify volatility as a
source of competitive advantage.
One in three respondents (33%) say they are thriving on volatility and
see it as a source of competitive differentiation for their companies.
Another one in three simply view it as part of the business landscape
(34%).
A slightly smaller number (28%) see volatility as a problem that is
likely to negatively affect their profits or growth prospects.
For the full American Express/CFO Research Global Business & Spending
Monitor, click
here or visit www.americanexpress.com.
###About the Research
CFO Research Services surveyed 541 senior finance executives at large
global companies across a wide range of industries in the U.S., Europe,
Canada, Latin America, Asia and Australia. Company revenues ranged from
$500 million to more than $20 billion. The research program, which
included an online survey and interviews with senior finance executives,
was completed in March 2012.
About American Express Global Corporate Payments
Through its Global Corporate Payments group, American Express provides
the Corporate Card, Corporate Purchasing Solutions, and other expense
management services to mid-sized companies and large corporations
worldwide. In the U.S., it is a leading issuer of commercial cards,
serving more than 70% of the Fortune 500, as well as tens of thousands
of mid-sized companies. American Express issues local-currency
commercial cards in more than 40 countries, and International Dollar
Corporate Cards in an additional 100+ countries. For more information,
visit www.americanexpress.com/corporate.
About CFO Research Services
CFO Research Services is the sponsored research group of CFO Publishing
LLC, which produces CFO magazine, CFO.com, and CFO Conferences.
For more than 25 years, CFO Publishing has been a trusted source of
insight into the issues that matter most to finance professionals.
CFO Publishing LLC, a portfolio company of Seguin Partners, is the
leading business-to-business media brand focused on the information
needs of senior finance executives. CFO Publishing's award-winning
editorial content and loyal, influential audience make it a valued
resource for its readers as well as an effective marketing partner for a
wide range of blue-chip companies. CFO Publishing has long-standing
relationships with more than a half-million finance executives.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50276284&lang=en
American ExpressCorey Karsch, 212-640-0671corey.r.karsch@aexp.comorSloane
& CompanyJohn Hartz, 857-598-4779jhartz@sloanepr.com
