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Press release from GlobeNewswire (a Nasdaq OMX company)

Cavanaugh Heats Up the Summer Grilling Season With the Ultimate Backyard BBQ Bash

Tuesday, May 15, 2012

Cavanaugh Heats Up the Summer Grilling Season With the Ultimate Backyard BBQ Bash07:55 EDT Tuesday, May 15, 2012KANSAS CITY, Mo., May 15, 2012 (GLOBE NEWSWIRE) -- As National Barbecue Month continues throughout May, the late-spring breeze is now carrying smoke from backyard grills in neighborhoods all across the country as barbeque enthusiasts and grill-top gourmets fire up for the first time. Sharing in the grilling spirit, Cavanaugh and the Sam's Club National BBQ Tour want to heat up one lucky fan's neighborhood with an Ultimate Backyard BBQ Bash. Cavanaugh, sausage brand sold exclusively at Sam's Club®, is making someone's barbecue dreams come true.  One lucky fan will be chosen to receive an Ultimate Backyard BBQ Bash that will include food, fun and entertainment for up to 50 people all hosted by a professional competition BBQ team. "Sausages and backyard grilling go hand-in-hand," said Karen Doan, Senior Manager Customer Marketing/Customer Development at Cavanaugh parent corporation, Tyson Foods, Inc.  "I can't think of a better way to celebrate great food and summer fun than by throwing a big summer BBQ party!" Attendees at Sam's Club National BBQ Tour Regional events will have the opportunity to taste samples of Cavanaugh sausages and register in-person to win the Ultimate Backyard BBQ Bash contest.  In addition to registering in person, fans may register online at Facebook.com/ClubTyson. One lucky contestant will be drawn from all the registrants and win Cavanaugh's Ultimate Backyard BBQ Bash. To view the schedule for Sam's Club National BBQ Tour events visit:  kcbs.us/sams-club-series.phpAbout Tyson Foods Tyson Foods, Inc. (NYSE:TSN), founded in 1935 with headquarters in Springdale, Arkansas, is one of the world's largest processors and marketers of chicken, beef and pork, the second-largest food production company in the Fortune 500 and a member of the S &P 500. The company produces a wide variety of protein-based and prepared food products and is the recognized market leader in the retail and foodservice markets it serves. Tyson provides products and services to customers throughout the United States and more than 130 countries. The company has approximately 115,000 Team Members employed at more than 400 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it.About Trybe Targeting Trybe Targeting is the food and enthusiast marketing division of MMA Creative Inc., a 21-year-old marketing and advertising firm with offices in Nashville, Memphis, Cookeville, Tenn. and Orlando, Fla. Trybe Targeting is the agency of record to the Kansas City Barbeque Society, International Chili Society, World's Championship Chili Cookoff and the American Cornhole Organization. Trybe Targeting also helped develop and operates the Sam's Club National BBQ Tour, the richest competition series in barbeque history, and The World Food Championships. For more information, visit http://www.trybetargeting.com.CONTACT: Jeff Morris jeffm@trybetargeting.com