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Press release from CNW Group

Summer is Served?

Wednesday, May 16, 2012

Summer is Served?06:59 EDT Wednesday, May 16, 2012President's Choice® brand and Loblaw banner stores have everything to enjoy summer entertainingBRAMPTON, ON, May 16, 2012 /CNW/ - Bring on the barbecues, picnics and parties! The President's Choice® brand - only available at Loblaw banner stores - has everything to celebrate summer with family and friends. From delicious burgers to tasty desserts, the President's Choice®brand offers a tantalizing line-up of new and innovative foods that are sure to help take summer entertaining to a new level."Canadians love to barbecue so we've created a variety of foods to keep grilling interesting," says Maria Charvat, vice president, Product Development at Loblaw Companies Limited. "And when it comes to burgers, we've got plenty of choices - whether you prefer beef, salmon or chicken, there's something for everyone this summer."Sizzling summer burgersNothing says summer like a burger fresh off the grill.  The President's Choice® brand offers more than ten different burgers to choose from!Here are few that we think just may turn out to be your favourites:PC® Blue Menu™ Angus Thick & Juicy™ Lean Beef Burgers: Not only are they the #1 selling PC® burger in our stores, but they also won the favourite frozen burger category in Canadian Family magazine's 2011 Canadian Family Food Awards!New!PC® Thick & Juicy™ Jalapeno Cheese Beef Burgers: We invite all heat-seekers to try this mouth-watering concoction, complete with Monterey Jack cheese and chunks of jalapeno and serrano peppers. It sizzles not just on the grill, but on your palate.Must try! PC® Thick & Juicy™ Double Prime Sliders Mini Beef Burgers: Familiar with the joy of eating an extra thick burger you can really sink your teeth into?  We blend prime rib and sirloin to maximize the beefy flavour and make them thicker than our regular mini burgers for more heartiness. We're positive these will be a hit at your next barbecue!Must Try! PC® Round Pretzel Buns: Introducing the pretzel bun! We've put a new twist on tradition by transforming German-style pretzels into soft and chewy buns with a glorious amber brown surface. We dare you to try them and not be wowed!Crank up the condimentsThe President's Choice® brand has introduced an array of condiments that will take your summer meal from awesome to out of this world.Must try! PC® Condiments: Try our chunky, tasty new condiments including savoury-sweet relishes and toppings like Sofrito, Corn Relish, Smoky Ketchup-Style Sauce, Zucchini Relish, Caramelized Onion Relish and Maple Mustard.Must try!PC® Greek Yogurt Dip: You know that creamy, thick Greek yogurt of ours that you can't get enough of? It inspired us to add three new PC® Greek Yogurt Dips to our collection. They'll kick up your veggies, skewers and salads and will blow the lid off your burgers. Available in Jalapeno, Cucumber, Dill and Lemon andRoasted Red Pepper varieties.The coolest dessertsThere's always room for dessert. With a range of new sweet and icy President's Choice® treats you won't have to look far for a tasty way to cap-off your meal this summer.Must try! PC®The Decadent™ Ice Cream Sandwiches: We took two of our PC® Peanut Butter Chocolate Chunk Cookies made with real butter, crunchy peanut butter and chunks of real milk chocolate, and placed thick, creamy peanut butter ice cream between them… Hallelujah!New! PC® Ice Cream Cones: When we say ice cream cones, we really mean icecreamcones! You won't see the word "frozen dessert" on our new ball top ice cream cones. Choose from mint chocolate ice cream with a chocolatey core and a topping of cookie pieces, or peanut butter ice cream with a peanut butter core and a topping of roasted peanuts - yum!Must Try! PC®Plumcots and Flavour Burst™ Blueberries: For a healthier dessert option, try new PC®Plumcots - a cross between a plum and an apricot.  Our plumcots are intensely sweet and come in an array of colours, textures and flavours. If berries are more your style, you'll be amazed by our delicious new jumbo blueberries handpicked from California's San Joaquin Valley and bursting with flavour!President's Choice® Summer Insider's Report®are now available atyour local Loblaw banner store.New recipes featuring President's Choice® brand ingredients are available at pc.ca,Take a trip to BBQTownTell us why your town is BBQ-worthy! The President's Choice® BBQTown Grand Prize Event is an online contest that asks Canadians to band together to nominate their community for the chance to win* a President's Choice®BBQTown party in their community.One Canadian community could win the President's Choice® BBQTown Grand Prize event for up to 5,000 people hosted by President's Choice®Chef Tom and Food Network's host of World's Weirdest Restaurant, Bob Blumer.  President's Choice®BBQTown Grand Prize Event means fantastic food, a performance by multi-platinum, JUNO Award winning recording group Hedley, and on behalf of the community, $25,000 will be donated to President's Choice®Children's Charity to support a local nutrition program.  To top it all off, the community would also get a chance to set a new World Record for most hamburgers assembled in one hour!To nominate your community, visit www.foodnetwork.ca/pc from now until May 20 and tell us why your community should win the President's Choice® BBQTown Grand Prize Event.President's Choice®brand products are available at Loblaws®, Loblaw Great Food™, Zehrs Markets®, Fortinos®, Real Canadian Superstore®, nofrills®, valumart®, Your Independent Grocer™, Atlantic Superstore®, Dominion® (in Newfoundland and Labrador), SaveEasy®, ProvigoMD, MaxiMD, Maxi&CieMD, Extra Foods®and more. Product pricing and availability may vary by banner and region. For more information, visit pc.ca.*No purchase necessary. Limit one (1) entry per person during the Contest Nomination Period and Limit one (1) entry per person, per twenty-four (24) hours during the Contest Voting Period. To enter you must register to PC® BBQTown or Sign-up through Facebook.One (1) Grand Prize and Nine (9) Secondary Prizes available to be won.  Approximate retail value of Grand Prize $125,000CDN and $30,000CDN for each secondary prize. Eligible communities must have one or more Loblaw or affiliate store and must be within 150km of a major Canadian International Airport.  Must be Canadian resident who is age of majority or older at time of entry. Contest runs from April 23, 2012 to June 11, 2012. Entries must be received by midnight on June 11, 2012 11:59PM EST. Odds of being selected depend on number of eligible entries received. For full set of rules visit www.FoodNetwork.ca/PCAbout Loblaw Companies Limited TSX:LLoblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 135,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points loyalty program.Product samples, regional versions of the President's Choice®Insider's Report® and high-resolution images are available.For further information: For further information or to arrange an interview please contact: Loblaw Companies Limited 905-459-2500 pr@loblaw.ca Shannon Mitchell Hill+Knowlton Strategies 416-413-4642 shannon.mitchell@hkstrategies.ca