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Press release from CNW Group

/R E P E A T -- Media Advisory / Photo Opportunity - A Sure Sign of Summer: Pepsi Unveils Summer Fun Just Ahead of the Long Weekend/

Thursday, May 17, 2012

/R E P E A T -- Media Advisory / Photo Opportunity - A Sure Sign of Summer: Pepsi Unveils Summer Fun Just Ahead of the Long Weekend/07:00 EDT Thursday, May 17, 2012This summer, 1.5-million Canadians are expected to lineup to experience the Pepsi Ultimate Taste Challenge  MISSISSAUGA, ON, May 16, 2012 /CNW/ - Firecrackers, shorts and backyard parties are all sure signs - the first long weekend of the unofficial start of summer is upon us! …But this year there is another sign - a massive transformer-like high-tech truck that opens up into 960-square feet of party space set to roll out across the country beginning this weekend.Many Canadians fondly remember taking the Pepsi Taste Challenge in the hot months of years gone by. Even though it may have been 20, 25 or even 30 years ago, they tend to remember the experience in detail - where they were, who they were with, and what cola brand they chose.Since its inception almost 40 years ago, 9-million Canadians have enjoyed the fun of putting themselves into a social experiment that tests their taste buds and empowers them to make a choice. This summer, 1.5-million more will do it, but in a whole new way, with technology like they've never seen before.Media are invited to preview the all-new Pepsi Ultimate Taste Challenge before it rolls out across the country beginning this long weekend.WHAT:Pepsi Ultimate Taste Challenge Media Sneak PreviewVISUALS:A group of Canada's first young consumers interacting with:A massive transformer-like high-tech truck that opens to 960-square feet of Taste Challenge party spaceRevolutionary technology that Canadian consumers have never seen beforeA convoy of suped-up Ultimate Taste Challenge jeeps and SUVs that will be invading towns and cities coast to coast beginning this weekendWHEN:May 17, 201210:00 a.m. - 2:00 p.m.WHERE:Pinewood Film Studios, Studio 3225 Commissioners Street (Lakeshore & Logan)Toronto, ONWHO:Robb Hadley, Director of Marketing, PepsiCo Beverages CanadaShawn Konopinksy, Nascent  (technology expert)     For further information: For more information, to confirm attendance or request an interview, please contact:  Shauna Simons / Andrea Burmaster  PRAXIS shauna@praxispr.ca / andrea@prasxispr.ca  O: 905-949-8255 x 232 / 231  C: 647-502-4600 / 416-453-2218