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Press release from Marketwire

Quebecor Media Strikes New ebook Partnership

Friday, May 18, 2012

Quebecor Media Strikes New ebook Partnership11:30 EDT Friday, May 18, 2012MONTREAL, QUEBEC--(Marketwire - May 18, 2012) - Quebecor Media Inc. is happy to announce a new partnership with ReadBooks SAS, a France and Quebec-based company specializing in multi-language ebook libraries, software and consulting services. This partnership, which includes a minority participation in ReadBooks, will foster the development of new software for Archambault and Paragraph that will allow them to increase their offering and enhance the reading experience."Quebecor is happy to partner with an entrepreneurial team involved in such a growing and well positioned sector of today's digital and virtual economy. The entire ReadBooks team will be able to rely on the expertise of our various divisions that are already successful in this environment. We are particularly glad to gain access to ReadBooks' management's specific know-how in the book industry where Quebecor Media already assumes a leadership role in Quebec and which has been at the heart of our concerns and historical role in cultural industries" said Pierre Karl Péladeau, president and CEO of Quebecor, Quebecor Media and Sun Media Corporation."Through the worldwide sale of ebook bestsellers, ReadBooks has become a leader of the ebook revolution. We have put together a unique, playful and user-friendly offering aimed at putting our ebook apps in the hands of every ebook reader, on every continent and Quebecor Media's investment will bring us closer to reaching this objective," said Yannick Lacoste, president of ReadBooks.Already well established, with 15 employees in Paris and 15 employees in Montreal, ReadBooks is planning, following this agreement, to double its Canadian staff before the end of the year, mainly in research and development. About Quebecor Media Inc. Quebecor Media Inc. is a subsidiary of Quebecor Inc. (TSX:QBR.A)(TSX:QBR.B), one of Canada's most important holding company operating in the telecommunications and media businesses. With more than 16,000 employees, Quebecor Media Inc., through its subsidiary Videotron Ltd., is an integrated communications company engaged in cable television, interactive multimedia development, Internet access services, cable telephone services and mobile telephone services. Through Sun Media Corporation, Quebecor Media Inc. is the largest publisher of newspapers in Canada. It also operates Canoe.ca and its network of English and French language Internet properties in Canada. In the broadcasting sector, Quebecor Media Inc. operates, through TVA Group Inc., the number one French language general interest television network in Québec, a number of specialty channels and the SUN News English language channel. Another subsidiary of Quebecor Media Inc., Nurun Inc., is a major interactive technologies and communications agency with offices in Canada, the United States, Europe and Asia. Quebecor Media Inc. is also active in magazine publishing (TVA Publishing Inc.), book publishing and distribution (Sogides Group Inc. and CEC Publishing Inc.), the production, distribution and retailing of cultural products (Archambault Group Inc. and TVA Films), video game development (BlooBuzz Studios, L.P.), DVD, Blu-ray disc and videogame rental and retailing (Le SuperClub Vidéotron Ltd), the printing and distribution of regional newspapers and flyers (Quebecor Media Printing Inc. and Quebecor Media Network Inc.), news content production and distribution (QMI Agency), multiplatform advertising solutions (QMI Sales) and the publishing of printed and online directories, through Quebecor MediaPages™. About ReadBooks ReadBooks™ is a worldwide online ebookstore (www.readbooks.mobi and www.readbooks.ca) with users in over 50 countries that offers millions of free and paid ebooks including bestselling titles in English, French, German, Spanish, Italian and other languages. ReadBooks SAS and ReadBooks Technology Inc. develop and market ebookstores and complete apps, e-reading and e-distribution solutions for ebooks to provide the best user experience for tablets, E-Ink tablets, smartphones, PC/Mac, Android, iPhone, iPad and iPod touch. Some of ReadBooks' partners, clients and friends include: Random House, MacMillan, Penguin Group, Simon & Schuster, Harlequin Books, McGraw Hill, Wiley and Taylor & Francis and over 5,000 other publishers worldwide from over 70 e-distributing sources. ReadBooks also works with Intel Corporation and Microsoft on the technology side, as well as with Vivendi Mobile and Entertainment and Canal BD (85 bookstores) on the retail side. ReadBooks also provides white label ebookstores to e-content providers like Harlequin France and many others.FOR FURTHER INFORMATION PLEASE CONTACT: J. Serge SassevillePress contact for Quebecor Media:Senior Vice President, Corporate and Institutional AffairsQuebecor Media Inc.514.380.1864serge.sasseville@quebecor.comORMichel RichardPress contact for ReadBooks:Vice President and Head of OperationsReadBooks SAS514.419.1918info@readbooks.net