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Press release from PR Newswire

Rentrak And MasterCard Collaborate To Bring Improved Media Planning And Buying Analytics To TV Advertisers

Wednesday, May 23, 2012

Rentrak And MasterCard Collaborate To Bring Improved Media Planning And Buying Analytics To TV Advertisers07:00 EDT Wednesday, May 23, 2012?Strategic Alliance Links Rentrak's Census-Based TV Viewing Ratings to MasterCard's Consumer Trend Data for Deeper Audience Insights?PORTLAND, Ore. and PURCHASE, N.Y., May 23, 2012 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced an agreement with MasterCard (NYSE: MA) that brings together Rentrak's TV viewing data from millions of U.S. homes and MasterCard's consumer trends and insights derived from billions of payment transactions. Together, the two companies will provide advertisers and agencies with deeper insights into media consumption and aggregated consumer buyer behavior to help them reach their intended audiences more effectively. Further enhancing Rentrak's TV  services, this collaboration will allow local and national advertisers and agencies, networks and stations to plan, buy and sell TV programs on the basis of consumer product consumption trends ranging across a wide variety of categories including Retail, Telecommunications, Grocery, Entertainment, Travel and Family and Quick Service Restaurants to name a few. Under the agreement, MasterCard Advisors, a unit of MasterCard Worldwide, will provide Rentrak anonymous, aggregated insights on consumer spending behavior and trends within each category."Advertisers continue to struggle with finding the most efficient way to ensure they are reaching the right audiences," said Susan Grossman, SVP, Media Solutions, MasterCard Advisors. "MasterCard Advisors leverages real, aggregated transaction data to provide insight into trends around consumer buying behavior that helps clients make better business decisions. We look forward to working with Rentrak to offer the advertising community actionable insights to help them serve more relevant messages to their intended audiences." "As the census-based TV ratings currency, clients have the opportunity to combine the stable and predictive ratings information from Rentrak with the added benefit of analytics derived from MasterCard's database of consumer spending insights, which will result in more effective selling and buying of advertising," said Bill Livek, CEO of Rentrak.TV Essentials is Rentrak's census-based television ratings measurement service that provides daily measurement of all TV networks nationally and at a granular level for TV stations in all 210 media markets nationwide. The service incorporates information from over 20 million televisions and is the only fully integrated system of detailed satellite, telco and cable TV viewing data commercially available.About MasterCard AdvisorsAs the professional services arm of MasterCard Worldwide, MasterCard Advisors is uniquely qualified to provide clients with insights and solutions that drive tangible impact and financial gain. MasterCard Advisorsprovides payments consulting, information, analytics, and customized services that deliver value to its customers. In doing so, the company uses information to create products and services in which privacy and security are fundamental to their design. A technology company that is an electronic payments leader, MasterCard is committed to the responsible use of information and pledges strong privacy protection for the transaction data the company processes. Its information management practices support the company's mission to make payments safe, simple and smart. For more information, go to www.mastercardadvisors.com.About MasterCardMasterCard (NYSE: MA), www.mastercard.com, is a global payments and technology company. It operates the world's fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard's products and solutions make everyday commerce activities ? such as shopping, traveling, running a business and managing finances ? easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Conversations Blog and subscribe for the latest news. About Rentrak Corporation Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.RENTMContacts for Rentrak:Rogers & CowanSallie Olmsted / Amanda Bialek(310) 854-8124 / (310) 854-8151solmsted@rogersandcowan.com / abialek@rogersandcowan.comContact for MasterCard: Marisa Grimes(914) 249-2024Marisa_Grimes@mastercard.com(Logo: http://photos.prnewswire.com/prnh/20111007/MM82941LOGO)  SOURCE Rentrak Corporation